LOS ANGELES, CA-686 Clothing Co., division of Westlife Distribution USA LLC is proud to launch a new contest in which the public is invited to take a chance to change snowboarding by designing a new gadget to put in a 686 pant or jacket.

Being known for creating innovative products such as the Toolbelt and Smarty Technology, 686 is now looking to the minds of snowboarders and non-snowboarders across the country for new ideas and thoughts. Submitted ideas will be reviewed by the design and production team at 686 and the chosen winner will have the chance for their “gadget” to be created and produced along with receiving $1000 in 686 gear. 686 encourages everyone to get involved including groms, kids, teens, adults, parents, and even grandparents. 686 wants to get a wide range of ideas, and no idea is too small.

“I can’t even tell you the number of times I have been on a chair lift or on a road trip and thought of or ran into someone with a great idea for a new feature,” says Marketing Director Brice McTague. “The Inspect Your Gadget Contest is an outlet for creative people and kids to voice their ideas and turn them into something real and functional. This contest is a great and creative way to integrate the snowboarding community and general public into the 686 brand.”

To support this contest, 686 has placed a commercial in the extra features of the new RobotFood movie “After Lame” DVD. Also all 686 advertisements will have “Inspect Your Gadget” logo representation.

All entries must be received by February 1st, 2005. All contestants must be over the age of 12. All contestants under the age of 18 must have signed parent/guardian consent. Please visit the community section of our website to find “Inspect Your Gadget” and more information regarding official rules, consent forms, and blank pant/jacket outlines. www.686.com

Rider owned and operated, Westlife(tm) Distribution USA LLC is the parent company of the 686 Clothing Company. Since 1992, 686(r) has provided the riding community with innovative, progressive, and technical outerwear and clothing found only in core specialty retail locations throughout the world. Log on to www.686.com for more information.