Hear this release from Rossignol on their 2010/11 board line….

Rossignol Snowboards Introduces
Cutting Edge New Technology and Graphics for 2010-2011 Collection

Snowboard culture demands evolution. Our goal is to continue to create new and innovative designs every year. We’ve introduced cutting edge new technology and graphics with the help of artists around the world in all of our boards for 2010-2011. We’ve also created a breakthrough “Resort Specialty Products” rental program and maintained the quality and durability for which we’re famous. We feature AmpTek rocker technology in every board but one for next year and combined Magne-Traction sidecut technology with AmpTek to create MagTek.

2010-11 Highlights:

One MagTek Snowboard
The One MagTek enhances its award winning pedigree with the addition of Amptek All Mountain camber. The One MagTek’s exclusive combination of AmpTek camber and Mervin MFG’s Magne Traction sidecut is Rossignol’s latest board tech innovation and makes this directional twin board equally suited for slaying anything from pipe to powder and all conditions in between.

Diva MagTek
A mind-blogging mix of carbon, Kevlar, biaxial fibers, all terrain flex, Magne Traction edges, early rise tips and flickering, dream-struck art. The slay-it-all performance of the Diva has been often imitated but never equaled, and with the addition of AmpTek Freestyle it’s taking all mountain freestyle snowboarding to another galaxy.