SIA Snow Show 2017 Product Round Up Day 1 Mega Gallery
Photos: Chris Wellhausen
The first day of the annual Snowsports Industries of America Tradeshow (SIA) blasted off in Denver at the Colorado Convention Center and hundreds brands showcased their 2016-2017 product lines. Booths were styled and carefully curated with the latest trends, technologies and loads of functional, fashion-forward products made their debut.
New for the 2016-2017 season, a majority of brands promoted surf-inspired snowboard shapes, carve-hungry sidecuts, and hybrid cambers. On the outerwear side of things, bibs were on the come-up and featured techie components and slimmer fits. Rider driven collabs were a highlight amongst the new offerings and numerous pros were roaming the show and showing their products.
We scoped a broad range of styles and gear suited for all genres of snowboarding and snapped photos of the highlights from our favorite brands.
Click through the full gallery of product porn above for a glimpse into the first day of SIA. Check out Day 2 here!
The mayhem continues tomorrow, along with our 16th Annual TransWorld SNOWboarding Rider's Poll Awards, so stay tuned for more action dropping from Denver. We'll serve it up nice ‘n hot.