Building a Custom Snowboard at the Never Summer Snowboard Factory : Day 2

For day two of our visit to the Never Summer factory in Denver, CO, we catch up with their Art Director to discuss graphics and personal tastes, as well as get a peek inside of the graphics shop where all the magic happens. There are a ton of behind the scenes steps to ensure each graphic is displayed perfectly on each and every snowboard. The graphics shop in the factory hand-crafts each and every top sheet for the 35,000 boards produced there yearly – a staggering statistic. Learn more about the dye sublimation process, heat transferring, and much more in our latest video.

Stay tuned this week for the rest of the snowboard building process, streaming live on kicking off each day at 12pm MST (11 PST).

If you missed any of the previous videos, check them out here.