Do you have an old GoPro kicking around, collecting dust? GoPro wants to buy it back and get a new camera in your hands. Likely an effort to stimulate sales, GoPro just announced its “Trade-up Program,” which essentially offers existing GoPro owners discounts on new GoPro's when they send in their old ones.

A camera "trade-up" will get you $100 off a new HERO5 Black, or $50 off a HERO5 Session. The condition of the camera you send in doesn't matter— smashed to smithereens, or still in working order,— GoPro doesn't care. They're just interested in getting the latest models of cameras in your possession.

"Our HERO5 cameras are the best we've ever made. And when paired with GoPro's new software, they unlock the simplest, most powerful mobile storytelling solution yet," said CJ Prober, GoPro's Chief Operating Officer. "Our Trade-Up Program allows us to introduce existing customers to the modern GoPro experience and prepare our community for the new software enhancements ahead," he continued.

Leveraging your old camera to get a deal on a new one seems pretty easy. Visit the GoPro Trade-Up website, select the new camera of your choice, and follow the instructions to return your old GoPro. Once GoPro gets that oldie back, they'll process the discount and ship out a new, spiffy, camera of your choice. Returned junk cameras will be recycled via zero landfill, bonus!

If you've been wanting a new GoPro, but just haven't pulled the trigger yet, this may be an opportunity you don't want to pass up.

About the HERO5 Black and HERO5 Session

HERO5 Black and HERO5 Session retail for MSRP $399.99 and $299.99, respectively. They are the first generation GoPro cameras to offer cloud-connection with GoPro Plus and seamless connection with Capture and Quik apps. In addition to connectivity and editing functionality, HERO5 cameras incorporate industry-leading product features:
• Waterproof up to 33 feet without a separate housing
• Hands-free voice control
• Enhanced image stabilization
• New capture perspectives
• Simplified controls and product design
• Extended battery life
• Compatible with GoPro’s new Karma drone and handheld stabilization system.
• Built-in touch screen display on HERO5 Black

To learn more about GoPro's Trade-Up Program, visit

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