O’Neill Snowboarding Outerwear 2019 Preview
Words & Photos: Ben Gavelda
For those who don't know, O'Neill's impact on both surf and snow are quite legendary. Jack O'Neill invented the wetsuit and carried that neoprene warmth to snowboarding in the 70s as well as neon colors in the 80s. "Snow is just frozen water" and "it's always summer on the inside" were some of his sayings that drive the company and its design. A passion for the two cold board sports has led to so much more over the years. For 2019 the brand continues to keep you warm and dry with Hyperdry fabric treatment and Firewall Magma lining.
See the live video line preview here:
Their long relationship with iconic freeride snowboarder Jeremy Jones brings big mountain proven outerwear designs and a partnership with Protect Our Winters. Even simple pieces like their Tech Shield Hoodie bring warmth and waterproofing in subtle ways. See what's coming down the pipeline right here.