Words/Photos: Ben Gavelda

Aside from launching a new frame, The Satellite, and further pushing the optical clarity of their lenses with the Wildlife Lens, Von Zipper sticks to this mantra for 2017/2018:

"Von Zipper is about lifestyle and personality. Our mission is to develop, design and deliver premium eyewear, goggles, softgoods and accessories to the alternative mindset through participation in the sideways subculture and a commitment to the individual. Everything we do is a reflection of relationships; from employees and team riders, to our retailers and their customers. We bring smile to faces and tough people with positive declarations of rebellion."

Look for some killer collabs with Spring Break and Yawgoons, along with pro models from John Jackson and Halldor Helgason, and the boundary bending ALT goggle, too.

See more 2018 product previews here.