Black Friday Shop Sales 2015: Pick The Right Line

Black Friday Shop Sales 2015: Pick The Right Line

It was 1996 in the Boston suburbs and VHS tapes were hot. The line snaked around the shopping center sidewalk as white families in Patriots and Red Sox hats shivered, either from the blasts of cold New England air or from sheer anticipation. I had no idea what was about to happen, but it felt like we were a large, hungry pack of wolves, despite the thick turkey sandwiches everyone had had for breakfast.

My parents and sisters and I pulled up to my cousins' house just in time for Thanksgiving dinner the night before and were quickly hugged and ushered into an entire living room jigsawed by sectional dinner tables of different heights. The house wreaked of lily-scented candles and after dinner we all lounged around supine on the floor while my uncle Paul watched the same episode of Jeopardy that replayed every year, shouting out the answers and rooting for the known winner. We all passed out early to be ready for a 7am wakeup call the next day. It was Black Friday and the video store was having its annual sale: any VHS tape on the shelves for one dollar.

As the hungover shop employee jiggled his keys in the front door lock, the line compressed against the storefront as the crowd started pushing and yelling. One little boy ducked under someone's arm to be the first one inside, jumping and cheering with victory for two seconds until the mob engulfed him like a swarm of locusts.

The store became an instant mosh pit of claustrophobic consumption. I watched one guy clear half a shelf of action movies before even looking at them. My younger cousin grabbed a Denver, the Last Dinosaur and I snagged a surfing tape that no one else there wanted.

Then, I saw it. Top shelf, deep corner—the movie Species, an R-rated sci-fi thriller with multiple topless scenes of Natasha Henstridge as an alien in the form of a scary hot chick. My older cousin was up front, boxing out women and children and snatching up the year's new releases.

"Chris!" I yelled over the sea of shoppers, "Get me Species!!!"

I watched him lock eyes with Natasha, look back over his shoulder at me with a dirty grin, and snag it for himself, booking straight for the checkout line and stuffing it in the front pouch of his Starter jacket. It was then I learned that family doesn't mean shit on Black Friday.

Black Friday has gotten out of hand. Not only are Americans forfeiting their precious family time to camp out in a tent on a sidewalk for a flat screen TV, but stores like Target and Walmart are going so far as to open on Thanksgiving before anyone has even digested their pumpkin pie. Have we no restraint?

REI is taking an interesting stand against this black spot on our holiday celebrations. They've decided to close all 143 of their stores along with distribution centers and headquarters while paying their 12,000 employees for the time off, all in the name of encouraging people to go enjoy the outdoors beyond commercial sidewalks and parking lots.

It's a noble gesture, but not every business is capable of missing out on this madness, especially small, core snowboard shops relying on this weekend's revenue to survive the winter. So instead of wrestling with strangers in line at Best Buy for cheap electronics that will keep you plugged in and disconnected from the rest of the world, consider spending your hard-earned wages at one of the shops below that support the snowboarding industry and keep the sport alive. Core shops do more than just sell you gear—they serve as a cultural hub of the sport in their respective regions, connecting local snowboarders to the local history and setting a course for the future of riders in a way that brands can't.

Aside from giving the shops support, you'll ultimately be preparing yourself to get outside, live your passion, and spend more time enjoying real life with your family and friends. Ride on.

Here are some killer Black Friday, Small Business Saturday, and Cyber Monday snowboard shop deals:

Youth Shelter Supply Store

305 5th Ave South
Suite #100
St. Cloud, MN

The Deal:
20% Off Jackets, 10% Off Snowboards, Boots and Bindings, 20% Off Shoes and Winter Boots, 40% Off Backpacks, 20% off all sizes of skateboards,
Some Goodies:
$10 Neff Watches (reg. $35), $5 Neff Shades (reg. $20), $300 Interior Plan Project Berzerker Boards (reg. $450)


Salty Peaks Store Front
Salty Peaks Snowboard Specialty Shop
3055 East on 3300 South
Salt Lake City, UT 84109

The Deal:
“We have gear you won’t find anywhere else!!!! Everything is on sale, up to 70% off hardgoods. Buy one get one free deals on outerwear, parts, and accessories from beginner to pro.

Online and in-store, but the best deals are in-store.
We just got the new Sims boards made by Never Summer and tons of reissues. We also have the limited edition Playboy X Burton boards and the Burton CK Nug available.”


evo Seattle
3500 Stone Way N
Seattle, WA 98103

evo Portland
200 SE Martin Luther King Jr Blvd
Portland, OR 97214


The Deal in-store:
· 10% Off Snowboards, Boots, Bindings, & Backcountry Accessories

· 20% Off Helmets, Goggles, Gloves, Bags, Backpacks, & More

· 20% Off All Outerwear, Clothing, Shoes & More

· BOGO 50% Off Beanies, Baselayers, Socks

· Exclusions Apply | See Store For Details

The Deal online:

· Save up to 60% off outlet snowboard, outerwear, streetwear, snow accessories, and more

· http://www.evo.com/shop/black-friday-sale.aspx

· http://www.evo.com/outlet-shop/black-friday-sale.aspx

For more info and details about the store sales see here: http://culture.evo.com/2015/11/black-friday-sale-online-and-in-store/

Milosport SLC Sign

3119 3300 S,
Salt Lake City, UT 84109
At Milo, we really want to get away from the ‘sale’ and ‘discount’ stigma of Black Friday and Small Business Saturday, as well as Cyber Monday. We are approaching it from an event or party angle, trying to not DISCOUNT Snowboarding, and what we love!

The Deal:

Friday: “Welcome to Milosport in Salt Lake City! Black Friday this year is #MiloPieDay. All our customers will get a free slice of pizza from our homies at Spedellis Pizza, just down the street from Milosport.

Sidewalk Sample Sale will be happening again. Come check out some cool samples that are leftover from last year!

Last year's gear will be on sale at 40% off. Not much left, but still some great gear!

Any customer that buys a snowboard will also receive a Poker Chip to be cashed in later for a Free Snowboard Tune ($40 value)!

Get in to the shop and check out this season's amazing gear from brands like Nitro, Salomon, 32, Vans, and Capita, as well as our smaller brands like Interior Plain Project, United Shapes, Spring Break and Dinosaurs Will Die!”


“Small Business Saturday is huge at Milo! Check it out:

We have a limited supply of socks that we are giving out to anyone that tries on New Snowboard Boots! Who doesn’t love socks??

Free waxes for all customers on Small Business Saturday!

Any customer that buys a snowboard will get a free medium pizza from Spedellis #MiloFullPieDay!”


1842 Killington Road
Killington VT 05751

The Deal:
ONLINE ONLY: 20% Off Burton Outerwear, anon.
IN-STORE: Buy a Gore-Tex jacket, get 20% back on a gift card! And as always, FREE HIGH FIVES WITH EVERY PURCHASE

Satellite Boardshop shop pic

2835 Pearl Street
Boulder, CO 80303

The Deal:
Snowboarding Outerwear mix and match any 2 and get 20% off.
T-shirts buy two get one free.
Psockadelic socks buy 2 get one free.
***Black Airblaster Ninja Suits Friday only $79

Eastern Boarder

Eastern Boarder Worcester (pictured)
218 Shrewsbury St.
Worcester, MA 01604

Eastern Boarder Natick
1400 Worcester Rd.
Natick, MA 01760

Eastern Boarder Nashua (TAX FREE!)
228 Daniel Webster Highway
Nashua, NH 03060

Eastern Boarder Leominster
20 Commercial Dr.
Leominster, MA 01543


The Deal:
Sale will be available online
10% OFF everything in the store
15% OFF Snowboard, boot, binding packages
15% OFF Custom Skateboard Completes
FREE SNOWBOARD HOT WAXES! Drop your board off at any of our locations on FRIDAY ONLY, and we will wax it for FREE!


The Source Snowboards & Skateboards

738 11th Avenue SW
Calgary, AB

16061 Macleod Trail SE
Calgary, AB

17548 100 Avenue
Edmonton, AB

104 150 Leva Avenue
Red Deer, AB


The Deal:

“Up to this point, Canadian Black Friday has been significantly overshadowed by Boxing Day for off-price seasonal goods. It remains to be seen if this will be the case moving forward, however Black Friday has undeniably become an increasing part of the Canadian consumer retail psychology in recent years. Perhaps this is due to the recent migration of US based chain stores opening up north of the border.

As we do with "The Source's GIANT Boxing Day Sale," all markdowns are held secret until the opening the stores on sale day. Black Friday is only held in-store, with Cyber Monday being ran true to form, from midnight-11:59pm on Monday.”

The Source's Black Friday and Cyber Monday promotions are viewable at these URLs, only during the respective days of retail:

“Some retailers get pretty worked up about Black Friday and it's easy to understand why. We work in a seasonal industry, and Black Friday creates a consumer culture where discounts are expected early on directly in our sales season. In snowboarding, I don't think this is particularly healthy. As snowboarding has evolved beyond the throngs of specialty retail, so has some of the patience required to maintain proper margins deep into the season. It's interesting, since some product categories don't offer Black Friday deals. For example, if you go to buy groceries, cigarettes, gasoline, alcohol, coffee, or pay your mortgage, auto insurance and utilities on Black Friday, then they are completely exempt from any type of off-price expectation. Even seasonal products like an iPhone where Black Friday is hit early in its product cycle, there is no expectation for discount. The retailer takes it in the teeth, expenses still stay the same on Black Friday as any other day of the year: rent, payables, staff, marketing and utilities all cost the same as they did any other day. Furthermore, these discount expectations are not at all defended by some suppliers, they are in fact encouraged. We have suppliers who work direct to consumer, who actually discount their product in season during Black Friday. This seems to be a gigantic step backward in protecting winter business, and something that needs to be addressed moving forward.” -Brett Sandford, The Source

Need help narrowing down your selection? Check out the 2015-2016 TransWorld SNOWboarding Gear Guide online!