Avalanche Kid’s Board Line, “Pumper”, AcceleratesNew Rider’s Learning Curve

Benicia, CA — Following the successful introduction of their kid’s snowboard collection, Avalanche Snowboards continues to address the specific needs of the smaller rider with the Pumper 99, and 109 snowboards for 1996/97. These fat, snubnose kid’s models are specifically designed to ease newcomers into the sport, accelerate the learning curve, and give these riders the opportunity to become proficient freestyle and freeride snowboarders.

“We knew last year that there were specific, technological requirements needed to accommodate this rider,” said Beverly Sanders, marketing director for Avalanche Snowboards. “We designed snowboards taking into consideration the small rider ergonomics. Their height, stance and foot size and their need for a lighter, softer, more flexible board.”

Using the same performance construction used in all Avalanche board construction, the Pumper will feature custom micro-edges and specially engineered bases to compensates for the board’s radically reduced size

“With the technological advantages and the design considerations of the Pumper, newcomers will be able to improve their riding ability expeditiously, while the smaller, yet more experienced rider will be able to continue to challenge themselves until they need a larger sized board,” said Sanders.

The Pumper will be available through Avalanche’s current retail distribution channels. Suggested retail price will be $239.00. For more information, contact Beverly Sanders at (714) 746-6982.