Mountain Dew kicked winter off on the right foot this past weekend at Breckenridge, CO with their inaugural Snow Dance concert series. The event, which began with the first chair to spin, hosted Mountain Dew athletes Red Gerard, and Julia Marino for a meet and greet with fans, as much Dew as one could drink, and plenty of music and activities to keep everyone going until the last chair of the day. Breckenridge has received a whopping 86 inches already this season, and is proud to have 39% of the mountain open before Thanksgiving, making for seriously good riding for those that strapped in.
After the sun had gone down and everyone had taken their fair share of turns for the day, the party relocated to the Gondola’s base parking lot, where a massive stage had been constructed to host the evening’s performances. The Reminders got the night started with an early afternoon set as the sun went down, and as the stars came out, Outkast’s own, Big Boi, took to the stage for a set comprised of both new and old Outkast favorites. By the time Big Boi had concluded his set, the snow falling had picked up to the point of measurable accumulation, and the combined energy of winter’s arrival matched with the evening’s free music was electric. Gramatik closed the evening out, and left fans hungry for more as the snow continued to fall well into the morning.
All in all, the inaugural Snow Dance free concert and winter kick-off event was just what the local community needed to dive headfirst into the season ahead. For those that call Breckenridge home, or for those planning an upcoming trip, Mountain Dew will be back at Breckenridge for the Winter Dew Tour in just under a month. Make sure to mark your calendars, as history has proven that this past weekend’s free concerts and events are only a small taste of what’s to come.