A snowboarder’s favorite snowboarder. Jersey’s finest. Matty B, Hard Bodies, Bistro’s Bistro, Bistro, whatever you may call him – everyone who knows him loves him. Find a person that has come across Bistro and you won’t find one negative remark. From his teen days of coming up in the East Coast snowboard scene, to heading out to Hood, to creating one of the finest publications, EAST Snowboard Mag, Matty B has been at the forefront of grassroots snowboarding and staying true to that. His days as a rider at Academy Snowboards to Forum Snowboards, to now a staple name at Burton Snowboards and working as the East Coast Field Marketing Manager, Matt has helped create his foundation and his influence on the love of snowboarding with everyone he interacts with. Matty B has always shown what snowboarding means to him, and is finding every way to give back to it.– Dan Hartman
Birthdate: March 13th, 1988
Current Title: East Coast Field Marketing Manager
What does your current position in the snowboarding industry entail? Describe a typical day on the job.
Working with Burton's East Coast Area Managers and Territory Manager to make sure shops and mountainss are dialed with all things Burton.
A typical day in the Fall means driving to shops to install windows, help with merchandising, or do a store build-out. Also, working tent sales, doing clinics. In the Winter it's trade shows, demos and other on-hill/off-hill events.
Where are you from and where do you currently call home?
I lived all over California, Michigan, New Jersey, and Tahoe. I have been back in Jersey now for the past 8 years.
How did you start snowboarding?
When I moved from Michigan to Jersey we moved close to Mountain Creek. My parents got me a board then it was on! Myself and my friends Ryan and Kade got super into it. In high school we would go every day after class stay till closing. It was awesome.
At what point did you realize that you wanted to work in the snowboard industry?
I think when I figured out that my snowboarding skills were not going to allow me to live the lifestyle I wanted to live, I knew I had to get a job and I couldn't do the 9-5 thing.
And how did you make that happen?
I was close with the old Burton Rep in the Mid-Atlantic, Chris Bernard, and hit him to see if he had a spot open. I started as the showroom helper then grew from there.
Who did you look up to in the industry for inspiration?
Chris Bernard, Scott Keating, Mark Wakeling, Matt Jagemann, Dave Downing, JG, Blotto, Glenn Morris, Jonathan Kantor, Dan Hartman, Nelson Wormstead, Matt Roberge, Tanner Pendleton & Pat Morgan.
What do you feel has been your biggest impact in your line of work?
I would like to think it's just bringing the love for the sport to everything I do. I hope it rubs off on everyone. If I can work a demo, sale or go ride with a shop kid and they leave loving the sport more than before it's a win.
What do you want to accomplish that you haven’t yet?
There are tons of things! With my new role, I have added the Northeast and Southeast zones to my plate. I am excited to start building new relationships with all the dealers from those zones.
Anyone you’d like to thank?
My Fiancé Lisa, my parents, my sister and her family, Ryan, Kade, Grasso, Thor, Nathan, Colby, Alex Andrews, Caccamo, Kyle Earl, AK, Manning Family, Mercedes & Andrew, Tanner Comf, Scotty Mo, Zerkel, Long Branch Boys, Vintagesponsor, Neri, all the Mid-Atlantic snowboard reps, and the dealers. If I forgot you, my b.