I met a young Jerm years ago filming some handrails in Salt Lake. I didn't know much about him except that he was 16-17 years old. He had a little dad cam that I'm sure he bought at a thrift store. I teased the fuck out of him for a solid hour or so, and he laughed at all my jokes. I thought to myself, “Damn, I like this kid.” Later that winter I saw a Lick the Cat edit he made. Although he had some serious shaky cam, which I blamed on the Dad cam, obviously, he had tons of talent. The edit had some insane snowboarding but also a lot of humor. It was breath of fresh air in snowboarding.

I loved how he made all of his friends look like idiots. Needless to say, I was a huge fan. Since then he has dialed in his filming skills. Justin Meyer from Videograss took him under his wing, and he filmed with those guys for a few years. This year, Jerm decided to step out on his own and make a Lick the Cat feature film. In an age where independent films are struggling, it was a bold move—one that will pay off. I was lucky enough to spend the winter with all these kids who have blossomed into fine young men. I would say that it was a winter of babysitting the kids, but it was probably more of them babysitting me. — Bob Plumb

Birthdate: June 9th, 1994

Current title: Filmer

Just another day with the Lick the Cat crew. PHOTO: Mike Bogs

What does your current position in the snowboarding industry entail? Describe a typical day on the job.

In the winter it’s always different… If I'm home I usually wake up and go to Brighton with friends or maybe go split with Griff. Last year we traveled a bunch so we were always trying to figure out where the snow was good and how to get around with a lot of people. We would try and wake up early, go snowboard and film stuff as much as we could and then hang out all night, then usually do it again the next day.

Where are you from and where do you currently call home?

I live in Salt Lake City and have been in Utah for the past 11 years but I was originally born in Tucson, Arizona.

How did you start snowboarding?

Before we moved to Utah my family would go on ski vacations every couple of years, I learned how to ski first but eventually wanted to snowboard once my older brother started. I started to snowboard a lot more when we moved to Utah.

Being babysat, or babysitting? PHOTO: Bob Plumb

At what point did you realize that you wanted to work in the snowboard industry?

After high school, I went to college down in Salt Lake and kept snowboarding and filming. I think during that time I realized I really liked to make snowboard videos and didn't want to stop.

And how did you make that happen?

It kind of just slowly happened. I started to make stupid videos with my friends snowboarding in high school and never really stopped and it just evolved from there. I think I got very lucky to be surrounded by really good snowboarders who are also from Utah. I worked at High Cascade for one summer a few years back and I think that really helped me a lot. It was the summer where Jon Stark was in charge of the video department over there and I learned so much from everyone that worked there. From there Jon made a Videograss movie, Half Off, the following season and asked if I wanted to help out with it. I was super hyped to get the chance to do that and meet Justin Meyer, the boss behind VG. I helped with Half Off and they were also working on the Visitors movie which was a year and a half project and I was really hyped to be a part of that. Then this past season everyone in LTC decided we should do our own movie, which we filmed last season and I've been staring behind the computer all summer working on it.

Lick the Cat went big, and traveled far this year. Keep your eyes peeled for LTCVOTY coming soon. PHOTO: Bob Plumb

Who did you look up to in the industry for inspiration?

Anyone who makes snowboarding look fun. I've always loved the Videograss movies, anything that Jake Price makes. Starks videos are the best, same with everything Colt makes. Also, I love all the videos that Seamus makes. There's so many more to name, the list goes on forever.

What do you feel has been your biggest impact in your line of work?

Maybe just the random LTC videos, trying to show a lighter side of snowboarding and having fun with your friends.

What do you want to accomplish that you haven’t yet?

I want to finish this movie and everything that comes along with it. We are going to have a few premieres for the movie in the fall and a photo book with Bob Plumb's photos from the season. I just want to see all of our ideas come to life and see how it turns out.

A tough day at the office. PHOTO: Bob Plumb

Anyone you’d like to thank?

Everyone in LTC… Griff, Sam, Spenny, Nils, Max, Gus, Zak, Sage, Blaze, Blake, Ben, Bogs. Bob Plumb for dealing with us all season and showing us what to do. Justin Meyer for answering all my questions as I try to figure out how to make a movie. Jon Stark for always helping me out. Also, all the brands that helped us make LTC VOTY happen, I'm extremely grateful that I was able to travel around the world with my friends and make a snowboard video.


Read more 30 Under 30 Interviews here from 2017

Read more 30 Under 30 Interviews here from 2018