Plain and simple, Jenna is the glue that holds Never Summer together and the grease that makes the wheels spin at warp speed. She started as an intern and worked her way up to Marketing and Creative Manager, bridging the traditional chasm that usually exists at most companies between the marketing and creative departments. Possessing an unrivaled work ethic allows her to design snowboards, create ads, run the website and social media, and organize and manage consumer events. She provides a level of customer service that makes people feel more like family than consumers. Jenna is also a role model for hundreds of high school design students who participate in a mentor program that she helped to create. First to arrive at the office, and first to launch a cliff drop on a cat trip full of Dude Bros, she is the definition of multi-talented. — Vince Sanders

Birthdate: June 24th, 1990

Current Title: Assistant Marketing Director

PHOTO: Patrick Dilsaver

What does your current position in the snowboarding industry entail? Describe a typical day on the job.

Long story short, I split my time between our Marketing and Creative Directors. We all wear multiple hats, so there is never a dull day at Never Summer. For the marketing portion of my job, I work directly under our Marketing Director. Pretty much anything that has to do with marketing or client relationships, I am involved in or in charge of. For the design portion of my job, I assist Jeremy in any tasks he throws my way, such as the catalog, website, marketing collateral etc. A typical day on the job… walk my dog, Moose, before heading to work, stop at Starbucks on my way in (for my usual), sit down and catch up on emails, then move on to whatever is on my plate that day! Sometimes the office is on the mountain, which always makes for a good day.

Where are you from and where do you currently call home?

I was born in California, but we moved to Colorado when I was 3 years old. I grew up in Fort Collins, Colorado, a town just North of Denver. I went to school at the University of Wyoming in Laramie, then found myself in Denver at Never Summer, which is where I now call home.

PHOTO: Rachel Malmquist

How did you start snowboarding?

I started snowboarding when I was 5 years old. My parents taught me to ski at the age of 3 using Peanut M&Ms as a little pick-me-up whenever I needed an attitude adjustment. My Dad was the one that decided it was time for the entire family to switch over to snowboarding. He has never believed in going down the bunny hill, so he started us off strong taking us down black diamonds the second we could link a turn. I used to follow my dad (still do) and to this day never get tired of him saying "the only way is down" or "no friends on a powder day" or "it's not a sport it's a way of life." My Dad was probably the biggest influencer for my snowboarding.

At what point did you realize that you wanted to work in the snowboard industry?

My senior year of college. I didn't have a car that year, yet would still be hitching rides from Laramie all the way to the Colorado mountains at 4 AM. I had an internship in California that summer under the snowboard apparel product developer. I loved it. That sealed the deal for me, so when I graduated, I made it my mission to become a part of this industry.

Shacked up. PHOTO: Steamboat Powdercats

And how did you make that happen?

Hard work and patience. I was willing to take any position someone would give me. I interviewed for a few jobs and applied to many more. If you are in the outdoor industry, my name probably came across your inbox in the summer of 2012. Eventually, I landed an internship at Never Summer. Luckily, an office position opened up right before I was about to move on. This was my opportunity and I have grown from there.

Who did you look up to in the industry for inspiration?

I honestly can't say I have someone in mind to mention for this. I have looked up to a lot of different people who have worked hard to be where they are in this industry and others. My Mom is a strong woman, who got turned down by HP for not having a college degree, so went and started her own business. Now HP is her client. I have always looked up to her for her hard work and dedication, but she's not in this industry so not sure if that counts.

PHOTO: Rachel Malmquist

What do you feel has been your biggest impact in your line of work?

The biggest impact for me has been the people I work with. I work with some amazing people, our whole marketing team is packed with great guys. The guys on the marketing team have helped me grow, learn and become a better person. If I didn't have the mutual respect I have with the guys on the team, I wouldn't still be at the company.

What do you want to accomplish that you haven't yet?

I still want to accomplish a lot of things in life. But, for work, I want to stay passionate about the sport, keep a balanced work and home life and always feel good about my job. I am a very loyal person, I would love nothing more than to see the company I am dedicated to succeed. And, of course, snowboarding every Colorado Mountain is on the list to accomplish as well!

The Never Summer Family. PHOTO: Steamboat Powdercats

Anyone you'd like to thank?

I have a lot of people that I can credit to helping me get to where I am at today. Of course, my family is a huge factor (special shout out to my Mom, Dad, Sister, Brother, and Husband). My family is very supportive and I will always admire them for that. Love you guys. But, I would also like to thank Vince, Jeremy, and Chris; my bosses. Vince is my work dad, he has always supported me and makes coming to the office enjoyable. I always joke that Jeremy is my Jedi Master, he has helped to teach and guide me in my creativity and learning how to use programs like Photoshop. Then, Chris has really taken me under his wing and taught me so much about business, marketing, the industry and myself. Chris pushes me to do better, and I appreciate that. So, thank you, guys!


Read more 30 Under 30 Interviews here from 2017
Read more 30 Under 30 Interviews here from 2018