Alaskan born, Hupp grew up as the mentee to many of The Last Frontier’s greats. The resulting relationships he formed with Alaska’s snowboarding royalty supplied him with both motivation and guidance–behind the lens and in front of it. I first met Hupp in 2010 when we were working at High Cascade Snowboard Camp and he had a budding career as both a lensman and snowboarder. He also refused to be outwardly proud of either. This incessant modesty has always resonated with me, because for Hupp, proficiency, and humility far outweigh ego.

Today, Hupp has championed many projects while retaining this same approach to life. He’s had a flip phone for years–only because he doesn’t want an iPhone. He’s filmed with video production companies big and small, released his own projects, and is now neck deep in furthering his education. Not to mention he has also filmed and edited the new Dinosaurs Will Die film. It is this extensive list of accolades unaccompanied by any flare that has earned him a spot here. Congratulations Hupp, you deserve it. — Owen Ringwall

Birthdate: November 19th, 1991

Current title: Visual contributor to DWD.

Modest and refrained is Hupp’s go-to. PHOTO: Desiree Melancon

What does your current position in the snowboarding industry entail? Describe a typical day on the job.

Technically I’m a full-time student, but last winter I did an internship for Sean and Jeff at DWD and got school credit to film a movie for them. That led to the standard filming schedule of waking up too early to film, log, label and repeat on a daily basis. Now I’m glued to the glowing box for another month or two until I finish the video.

Where are you from and where do you currently call home?

I’m from Anchorage, AK but I’ve been going to school in Portland, OR the last few years.

How did you start snowboarding?

I saw some tracks on a mountain back home when I was really young and I couldn’t understand what they were or how they got there. My Mom or Dad explained they were ski tracks and that you had to hike to get up there. Soon after my cousin let me borrow his board and I tried it out in his driveway. The following winter I got into an after-school program that took me straight to the hill by my house a few days a week, it was a great way to burn off some 2nd-grade angst.

At what point did you realize that you wanted to work in the snowboard industry?

I used to go to local premieres that an old shop called, Boarderline, used to host. Seeing the community come together over a video really got me hyped on everything. Also just being bummed on high school, I put a majority of my energy into boarding and wanted to keep it going.

You’ll find Hupp the happiest when in the show.
PHOTO: TJ Koskela


And how did you make that happen?

I would make videos with my friends back home, mainly Garrett [Swenson] and Jerry [Cameron McCormick], but Lars [Chris Larson], Bruce [Chris Brewster] and Gus [Engle] would always be in the mix and I would send their clips to [Jesse] Burtner. Eventually, Burtner was forced to let me in on Think Thank.

Who did you look up to in the industry for inspiration?

Shelby [Menzle], Brockle [Brocklebank], PStone [Preston Maigetter], and Butters [Brock Nielson], obviously there are others but those are the names that stick out to me.

What do you feel has been your biggest impact in your line of work?

Hopefully making things feel more relatable.

What do you want to accomplish that you haven’t yet?

Just keep learning, I feel like I’m just now beginning to enjoy school. Employment wise, hopefully working towards telling people’s stories, documentary type projects.

The Alaskan native greasing one of the state’s most legendary spots. PHOTO: Alex Mertz

Anyone you’d like to thank?

The Rents, Shay [Martinson], Garrett, Bob, Bruce, Lars, Ted [Kim], Jerry, Russ [Lee], Gus, Geno [Sean Genovese] and Jeff [Keenan].


Read more 30 Under 30 Interviews here from 2017

Read more 30 Under 30 Interviews here from 2018