Nike’s Never Not Part 1 and 2

Nike’s Never Not Part 1 and 2

With a diverse cast of the world’s most talented riders, Never Not brings viewers along for a nonstop, all-terrain mission to the bleeding edge of snowboarding progression. From the high peaks of the Alaskan alpine to Canada’s powder highway to the streets of Moscow and the American Midwest. Never Not Part 2  takes a deeper look at snowboarding, going beyond the action, the tricks, and the travel to expose the people behind the progression. By elevating the voices and viewpoints of the world’s best riders, this film taps into the snowboarding spirit, exposing audiences to the sport’s unique culture and characters.

FeaturingGigi Rüf, Nicolas Müller, Austin Smith, Jed Anderson, Halldór Helgason, Sage Kotsenburg, Ethan Morgan, Justin Bennee, Danny Kass, Manuel Diaz, Jess Kimura, Annie Boulanger, Laura HadarJohnnie Paxson, Gjermund Braten, Spencer O’Brien, Peetu Piiroinen, and Louie Vito.

Filmed by : Joe Carlino, Mark Dangler, Sam Hiltner, Per-Hampus Stalhandske

nike.com/us/en_us/c/snowboarding

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Instagram: @nikesnowboarding

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Gigi Rüf. PHOTO: Andy Wright