Riders Poll 15: Video Of The Year

Never Not

Never Not Part 2

Never Not is Nike’s first snowboard video and they got the right people to do it for them. Part 2 (above) made by Per-Hampus Stalhandske explores snowboarding culture in a rad scheme, and Part 1 made by Joe Carlino is everything you would want from a snowboard video with sick riding, music, and editing. Put them both together and it’s a hell of a duo.