1993 Bryan Iguchi photo Jon Foster

Bryan Iguchi circa 1993. Photo: Jon Foster

Riders Poll 15 Legend Award: Bryan Iguchi

This year’s TransWorld SNOWboarding Legend Award goes to Bryan Iguchi, and while his riding is still growing in a way that could equally qualify him for any number of Riders Poll awards, we felt that it was about time to recognize his lifetime of commitment and contribution to snowboarding.

Bryan’s evolving legacy comes down, in part, to always listening to himself and following his own path. In the early 90s he grew away from life as a sponsored skateboarder and moved to Big Bear, California, where he made contributions to park riding, filming, and board design—progressing riding in one of the first snowboard parks at Bear, filming segments with Mack Dawg when contests took precedent, and helping Burton develop its Ouija Twin model. All of this was just Bryan doing his thing, but it had a ripple effect throughout the snowboard community.

At a high tide of his freestyle career, Guch saw his snowboarding going in a different direction: the mountains surrounding Jackson Hole, Wyoming. After moving to Jackson to ride powder and learn about what he was riding, he was dropped by most of his sponsors. The snowboard industry essentially told him that what he was doing was wrong, but this didn’t stop him from following the path he wanted to. The ripple effect of that move is still being felt today.

Nearly two decades years later, Bryan is still living in Jackson Hole and riding every day. He’s a certified guide, a student of the mountains, and a mentor to younger generations of riders. We can thank his disregard of expectations for creating a snowboard climate in which professional riders are free to pursue their own vision of what snowboarding is to them.

Click through Vice’s Powder & Rails series on the Guch in the following pages