Nike’s NeverNot: The Sounds of Snowboarding
When you go snowboarding what do you hear? Do you hear a perfectly curated song running throughout your day? If you say yes, well, we don’t believe you. What you hear when you go snowboarding is what’s happening all around you. There’s hooting, hollering, nature, you name it. And that’s what’s happening in the 5th installment of Nike’s NeverNot hype.