First Snowboard Commercial : 1980
Mark Halseth, or Snow Surfer Mark as he’s known on Youtube is a snowboarding veteran. Here’s someone who was around at the very start of snowboarding and it’s social recognition as something cool, different and new. He’s put together a few awesome videos on his Youtube channel of him, his wife and his friends snowboarding back in the late 70’s and early 80’s. This video is an old Labatt’s beer ad, as you can clearly see here, snowboarding and beer have been heavily associated with one another since the beginning. Party on!
Here’s what Mark has to say about the commercial.
In about 1980 and ad agency saw an article on the Snurfer brand snow surfer in Playboy. They contacted the Jem corp and asked for riders to do a commercial. Jem gave them my name, Mark Halseth, and Paul Graves. When they found out my wife, Jane , rode they hired her too. We filmed the inside shots in Baniff, Canada and the riding was in Colorado. It was warm in Baniff and the snow was bad. I was the rider in the yellow vest. i do not think there were many riders like me that did not use the rope at that time. Jane is the blonde in the red, white vest and the other rider is Paul Graves. Great memories and a ton of fun.I Look forward to hearing about what you think about some early hot shots . LOL