Anyway, as I was lurking on the sidelines I overheard a highly entertaining conversation between an unassuming coach and an overzealous camper. This camper, who mentioned several times that he himself was sponsored, would not accept the fact that the coach in question was not “sponsed.’ It was a heated debate that went on for nearly a dozen minutes. The general flow went something like this:
Camper: Who are you sponsored by?
That’s B.S., who are you sponsored by?
Nobody! I’m sponsored by myself.
I know you’re sponsored by someone, why wont you tell me?
Don’t worry about it.
And so on and so forth. Pretty amazing really because the thing is that the kid was right, the coach was sponsored and the camper could smell it on him like some police narcotics dog. I’ve never seen anything like it.
Anyhow, let’s see, stripes are hot. Oh, and fixed-gear track bikes à la Portland bike messenger. There’re also a litany of companies that are crushing it along Main Street. P Water, for instance, a bottled water company started by High Cascade co-owner Preston Strout and Cobra Dogs founder Cory Grove. I’ve never seen so many kids into drinking water, simply because of its catchy yellow label and brilliant marketing lingo that seems to sum up the fact that bottled water is simply future pee. I’m telling you, moms across America should thank Preston and Cory personally for cutting down on their kids’ soda pop induced cavities. Grenade has opened a new store on the streets of Government camp, as well, and the amount of cash I saw exchange hands during the five minutes I was in there blew me away. I’m not ripping on this—it’s cool to see snowboarder-run businesses supported, that’s what makes our little world go round. I’m just honestly a little baffled that some of these things actually take hold, but I’m backin’ it! Kids really are seriously dropping dollars on P Water sweatpants printed with yellow UV ink in the crotch area so when the sun comes out it looks like you peed yourself! Amazing!!!!!