It happened one sunny afternoon at a beach not too far from the Transworld offices. Erik Leines strapped in, dropped in, and 50-50’d a rail the lines a sidewalk that people use everyday on their way to Moonlight Beach in Encinitas, CA. Snow in Encinitas? Yep.
The idea was to shoot a unique summer ad for Morrow Snowboards. Eric Leines and friends spent the night up in Snow Summit loading a U-Haul full of snow to bring to the beach for the shoot.
Everything was in place including the permits. Even when Mr. Five-oh showed up all he could do is eat doughnuts and watch. Eric and friends moved quickly to make the run in and landing for the shot. Surprisingly the snow lasted longer in the heat than we all thought it would. Sure this all sounds silly but when all was said and done it still looked pretty damn cool. A snowboarder sliding a handrail at the beach.