Back in the late 80s, when I first started riding, it didn’t seem like gender divisions really mattered. There were so few of us, we were all just in it together. But as money started pumping into snowboarding and it turned into a real business, being a girl sort of became a gimmick-there were just way fewer women than men. This was definitely a cause for resentment in the community.
Although I’d say we’ve moved beyond that, the film frenzy of the past couple years has not been kind to the ladies-film parts are riders’ bread and butter according to sponsors, and there doesn’t seem to be room on crews for even a token woman. Obviously, female-run film companies like Misschief are taking matters into their own hands.
Anyway, there seem to be plenty of sports out there where women have it better (like tennis), but from what I hear about the three main “boardsports” (surf/skate/snow), we have it best in snowboarding. Here’s what a couple young lady-shredders think on the subject-yep, they’re sisters.-J.S.
Are male pro snowboarders and athletes in general rewarded/marketed more for their talent and skill, and females for their looks, or do you feel like it’s an even split of both for males and females?
Sponsors: Salomon, 686, Anon, Sierra-at-Tahoe, Windell’s
“Yeah, I think guys are rewarded for their talent and girls more for their looks.”
Sponsors: Salomon, 686, Sierra-at-Tahoe
“I think it’s come to be an even split, because girls have come a long way in this sport.”
Sponsors: Salomon, Volcom, Sierra-at-Tahoe
“Girls do get rewarded a little more for their looks, but I think it’s pretty even.”