MINNEAPOLIS, March 4 /PRNewswire/ — ‘Boarders will rule the day, bands will rule the night, and fans will rule both. The second annual “Sam Goody’s UnVailed: The Ultimate Band and Board Event” showcases the best professional snowboarders, four unsigned bands vying for a spot in the limelight and six of today’s hottest, cutting-edge alternative acts: L7, Dinosaur Jr., Morphine, Bloodhound Gang, Leah Andreone and Rusted Root, plus a private performance by blues prodigy Jonny Lang.

“Sam Goody’s UnVailed 1997: The Ultimate Band and Board Event” in Vail, Colo., March 27-29, is a three-day music/sports fest unlike any other, featuring a competition between four of the country’s top unsigned bands, who beat out more than 650 other bands to make it to Vail, and a peer-judged competition among America’s best male and female snowboarders, just off the completed 1997 professional circuit. The whole weekend is topped off by an unbeatable line-up of some of the most gritty, goofy and groovy talent out there (band bios follow).

For those who want to get an advance taste of UnVailed, five of the six headliners are featured, along with five other hard-edged alternative bands, on the “UnVailed 1997 Compilation” CD, on sale for $5.99 at all 777 Sam Goody stores and all 158 On Cue stores nationwide.

“We created this event last year to help more local bands get the exposure they need,” said Marcia Appel, senior vice president of Musicland Stores Corporation, the parent company of Sam Goody. “UnVailed allows people to hear new music they wouldn’t otherwise have access to, see the best athletes in one of today’s hottest sports and enjoy a line-up of six incredible bands. It’s an experience you can’t find anywhere else.”

Tickets for each night’s concert, with two unsigned bands and three headliners, are $15, or $25 for both nights of concerts.

Dinner, where 16-year-old blues guitarist/vocalist Jonny Lang will perform. The grand prize for the winning band is $10,000 and appearance in a nationally syndicated TV show, which will put the band in more households than MTV. Snowboarders who win each of the various events will receive sponsor prize packages, as well as being featured in the national TV show.

A portion of proceeds from sales of the compilation CD go to S.O.S. (Snowboard Outreach Society), a nonprofit snowboard group which works with at-risk youth. S.O.S. will host a Learn-to-Ride event at UnVailed, where inner city teenagers will be paired with professional snowboarders to learn how to snowboard.

“Sam Goody’s UnVailed 1997: The Ultimate Band and Board Event” was created by the Partnership Marketing Department and Request Media, Inc. of Musicland Group, Inc., along with Eclipse Television & Sports Marketing and Collegiate Advantage. Sponsors for UnVailed are Nestle Butterfinger(R), the Jeep(R) Division of Chrysler, 1-800-CALL ATT(R), Visa U.S.A., Mountain Dew and L’Oreal Studio Line Senses.

Sam Goody, the largest national chain of specialty music stores, is owned by Musicland Stores Corporation (NYSE: MLG), headquartered in Minneapolis, Minn., the leading specialty retailer of prerecorded home-entertainment products in the United States. As of December 31, 1996, the company operated 777 Sam Goody and Musicland stores. It is also the parent company of Request Media, Inc., publisher of REQUEST magazine, which has an audited monthly circulation of 700,000.

To obtain a free fax copy of Musicland Stores Corporaation press releases, call 800-758-5804, extension 585763. You may access press release information on the Internet at http://www.prnewswire.com.

Headliner Information

Thursday night, March 27:

Morphine: For more than five years, Morphine has been doing things their own way, which is to say, intense, groove-driven, hypnotic, smoky, seductive, or as singer/bassist Mark Sandman says, “It’s all about simplicity, and playing with dynamics.” The trio has no guitar player, opting instead for the stripped-down instrumentation of a two-string slide bass, baritone sax and drums.

Leah Andreone: 23-year-old singer/songwriter Leah Andreone’s debut is called, ironically, “Veiled” (RCA Records). Not only is that ironic in the context of UnVailed, it’s ironic in that it’s an album full of revelations on subjects as varied as the freshness of a new, pure love to an abusive parent/child relationship.

Rusted Root: With its second release “Remember,” (Mercury) Rusted Root takes traditional American song structure and embellishes it with a dazzling array of compositional and textural elements, just as it did on its debut, “When I Woke,” which has sold more than 1 million copies.

Friday night, March 28:

Bloodhound Gang: Lead singer Jimmy Pop Ali fronts one of the seediest collections of ’80s TV fanatics on the planet, making Bloodhound Gang the funniest screwed-up thing on the market. Their newest release “One Fierce Beer Coaster” (Geffen Records), showcasing a new sound for the band, has reached #64 on Billboard’s 200 after eight weeks on the chart.

L7: L7′s newest album, “The Beauty Process: Triple Platinum” (Reprise/Slash) proves they continue to be the rock furies they were when they signed their first record deal ten years ago. Formed in 1985, the band has played with Nirvana, Pearl Jam, the Melvins, co-headlined Lollapalooza, played the Reading Festival and founded Rock for Choice. They just finished up a tour with Marilyn Manson.

Dinosaur Jr.: Dinosaur Jr.’s newest release “Hand It Over” (Reprise Records), is a return to the guitar-drenched wall of smudge, laced with vocal gentility, that Dinosaur Jr. fans love. UnVailed marks one of the band’s first live performances in years.

Performing Saturday, March 29, at the awards dinner, not open to the general public:

Jonny Lang: Lang, 16 years old, attended a blues concert when he was 12, and from then on, he’s been frontman for his own band, unleashing a powerhouse delivery of stinging, blitzkrieg guitar and impassioned, tough as leather vocals. His major label debut, “Lie To Me” (A&M) debuted at #1 on Billboard’s New Artist chart and #103 on the top 200 chart. After four weeks on the street, the artist’s debut release has Sound-Scanned more than 31,000 copies.