Hometown: Strangnas, Sweden.
Sponsors: Capita, DC, Union, Coal, Airblaster.
Jonas is an amazingly talented snowboarder, from linking turns to sending 1440s, he does everything with a trademarked style that is distinctly his and always inspiring. He’s so stoked and so positive that you can’t help but be psyched when you’re around him-he could make cleaning toilets exciting. Sunny days, cloudy days, contest days, and powder days, he’s the same-Jonas just wants to have fun.-E.L.
How did you make it to where you’re at now?
I started when I was eight, and then around eleven I started to do some small contests like the Swedish Cup. I continued that until I was fourteen and started to realize, whoa this is pretty much the shit and I guess I’m going to keep going with this and see where it takes me-see how far I can go. So I just started having more fun and pushing myself more than I thought was possible sometimes, and just rode so much. Then I started this kind of snowboard high school where we could ride a couple of days in the week instead of being at school. I just loved it all, and all that was in my head was just snowboarding, snowboarding, snowboarding. Now I’ve been on the road for like two years, been doing some shows and competitions, been filming for a couple movies, and here we are.
Who influences you?
Everyone, from the youngest kid to the oldest man. If I see someone do something and I can tell he’s doing it with a feeling that I want to feel, I try it, and then in some way I start to understand how he feels when he does it. When I see something that I want to do, I want to be able to do it first try and just get the right feeling. When I just see someone do something steezy that looks super nice I just want to be there where he is-I don’t think I can get any closer than that.
What scares you?
Well if we’re talking about snowboarding, of course being hurt-that would be the biggest nightmare in my life, ever. I can’t imagine being hurt, because I’m just jumping around and running around all the time. I love skating, I love activities-I love to do stuff. To be stuck sitting at home, that would be like death. I just need to be able to move myself.
What’s more important-contests or videos?
I want to do everything. I want to do a couple competitions, let’s say three or four good ones each year, and then I want to film most of the year because that’s so important and it’s the most fun too. Filming is the biggest thing, but I want to do a little bit of everything and just mix it together like a milkshake with a bunch of fruit in it.
What direction do you think snowboarding is headed in?
The next level stuff, we’re talking about double corks, twelves-you know that level. It’s serious; you can tell with the skiers, they’re jumping into water to practice their double flips and double corks. For me it doesn’t really make … okay, sure, in one way it makes sense, but in another way it doesn’t make any sense at all because it’s losing itself a bit. Snowboarding is supposed to be grab your board, go out there, and have fun with your friends. But these double flips-you’re not just having fun and doing some double corks; you’re doing it for a competitive reason. So it’s both cool and not cool.
Is snowboarding professionally what you thought it would be?
To be honest, yes, it’s exactly how I thought it was going to be. But when you’re a kid, you don’t see all the work going into a shot, or getting a whole video part together. When you’re a pro snowboarder people expect you’re living your dream, which I think I am, but it’s work too. You gotta be serious.
What’s the “job” part of your job?
It’s mostly shitty weather and knowing that you’ve gotta make the best of it. Your motivation is probably not on top when you’re waking up and it’s raining and it’s like five degrees out. You just want to lay back, grab a coffee, watch a movie, and just chill for a bit. But then you go outt there and use your imagination to find spots, and when you’re coming home the same afternoon you feel so damn good if you’ve found something.
What’s next for you in snowboarding?
I’m not going for some ranking system or a list that I have to be on the top of. I’m going out there to have the best time of my life and promote my brands as hard as I can, and just enjoy myself. I just want to love snowboarding and show people that this is the shit. I want to show them that it’s something so much more than just snowboarding. It’s a whole world-it’s a lifestyle.