Caught Up With JP Solberg
bengal
- September 15 2008
- 6,697 views
- 51 comments
Caught Up with JP Solberg
The Solberg duo of brothers Stian and JP rolled through the offices the other day to catch a little Cali sun before heading back to Norway for some downtime. JP just got back from a surf trip in Indonesia carrying home an extra friend—a little stomach-wrenching parasite. One thing he didn’t come home with though, is a board sponsor. This kid’s off Burton and just reppin’ Nixon and Active now and he’s hungry for some support. With a stack of banger video parts and some of the smoothest backcountry blasting, he won’t be rollin’ sans sponsor for long…
PHOTO: Chris Wellhausen
So you’re no longer on Burton. Did the departure come as a shock or did you see it coming?
The thing about those people is that you don’t really know what they want to do. There are so many people pulling strings in different directions and that was one of the more frustrating things about being with such a big company. You never really know where you’re going, or what direction. But you know I’ve had the best years of my life riding for that company so I’m not going to be bitter about anything. And you know it’s not my company and I don’t make the decisions there. And in this case change is good and I’m really looking forward to new challenges and working with new people. You live in a bubble when you work for Burton you know, but I want to be proof that there is actually life after Burton. I felt that over the years a lot of riders are scared when they’re with Burton because what do you do after? But there is life after and I want to be the epitome of that.
How has this affected your take on snowboarding?
I’m the most stoked on snowboarding that I’ve ever been. Part of growing up is realizing how grateful you have to be for the opportunity to travel around and enjoy what you’re doing. I think when you’re a kid and everything is going so fast you don’t really get to stop and think about what is actually going on. Looking back it’s been so rad. I don’t want to stop doing this. So hopefully I can move forward as fast as possible and get back on snow. I can’t wait to go snowboarding with my friends. With Burton they kept me so busy, and I look at all my friends who ride for other companies and they’re just chillin’ you know. I’ve always seen myself on their note, but with Burton they just run you hard. It gives you a little bit of work ethic, but I don’t see anything being harder than riding for Burton. I mean fuck it, I’m not in the machine anymore, I’m not locked down in the matrix, I’m breakin’ free!
Do you have any film projects lined up for next winter?
Next winter I really want to stick with Justin [Hostynek] and Absinthe. I really found my way back to that crew and they put me on in the beginning and gave me a chance and it just worked out really good with Transcendence. This year I had a really good year and got to be injury–free. People thought that I was taking a break from snowboarding, but it was just because my body wouldn’t allow me to ride. If you look at other sports, there’s like this whole system of people that want to help you get better and get you back into what ever you’re doing. Whether it’s football, soccer or any kind of sport if you get hurt, then these people come in and tell you what to do so you can continue down that path you’re already on. But with snowboarding, I’ve found that when you get hurt, a lot of people are like “alright, next” ‘cause there’s always someone next in line ready to come up.
»
September 15th, 2008 at 3:53 pm
good few questions and answers.
he fit analog so well…..
September 15th, 2008 at 4:47 pm
i hope DC picks him up. JP and Torstein would be a sick duo, they both got sick style and tech.
September 15th, 2008 at 4:48 pm
Props from Norway! Best style ever;)
September 15th, 2008 at 5:00 pm
JP = ability. Always been stoked to see jp on screen, tricks more dialed than most riders and ive been bummin to be missin him in big vids so all in good time, kid kills it.
September 15th, 2008 at 5:07 pm
Congrats JP I’m glad you’re out of the belly of the corporate beast!
September 15th, 2008 at 5:30 pm
hell yeh JP breaking away from burton, congrats
September 15th, 2008 at 6:35 pm
I think its a good move for him..you can’t go hard all the time..sometimes ya gotta chill ya know…How old is he?
September 15th, 2008 at 6:36 pm
Stepchild Son!
September 15th, 2008 at 7:01 pm
Nice one bro! looking forward to see your new vids!
September 15th, 2008 at 7:30 pm
Jp proved so much. He brought buttery style on tech tricks to large park jumps. A first when he was coming up. He still got it, it flows in his blood.
September 16th, 2008 at 12:16 am
jp is so fuckiung sick, i hopee he films for a whole season and produces an astonishing masacre of a vid part
September 16th, 2008 at 12:36 am
yeah Burton, so corporate compared to quiksilver, jarden etc. How is riding for redbull and boost mobile that much different than riding for the corpo “giant’ that B is?
anyway i really like that he opened up and gave us a glimpse into what the pro shred lifestyle is like. hopefully he made some bank and can just keep it chill for a while. best of luck JP
September 16th, 2008 at 1:08 am
he would fit dc….his bro is on step. i dont think that will happen.
September 16th, 2008 at 2:20 am
Burton doesnt deserve him anyways. Fuck burton. I hope DC picks him up.
September 16th, 2008 at 2:40 am
burton owns analog.
and i dont mean pwnd.
September 16th, 2008 at 2:41 am
jesus… three people saying they hope DC picks him up. Are you dumbsh*ts even aware of the fact that DC sold to Quiksilver a couple years ago and thus is part of an even bigger corp than Burton is?
There ain’t many none-corp brands left out there…
He should really be getting onto something like Stepchild or Capita or O-Matic. Yeah, i think O-Matic would suit him. Or maybe Nitro, because even though they’re big, they’re absolutely none-corp.
September 16th, 2008 at 4:54 am
Nitro is none-corp? Nitro is Tecnica-Group. Tecnica-Group is Rollerblade, Marker Ski Binders, Blizzard Ski and more “fun stuff”. Not that core anymore? huh tecnicagroup.com
September 16th, 2008 at 5:07 am
who the fuck cares if its a big corp? I want him to go to dc because they dont seem like a bunch of morons treating their riders like shit, like piece-of-shit burton does.
September 16th, 2008 at 5:16 am
still, hope he goes to stepchild anyways. haha
September 16th, 2008 at 6:30 am
that was sicck yo.
check out
magichairproductions.com
September 16th, 2008 at 9:02 am
JP had the sickest part in “READY.” Burton is blowing it by dropping JP, DCP and Romain…these guys have the sickest backcountry styles! Good luck JP, I’m excited to see what you produce this season!
September 16th, 2008 at 6:26 pm
watch for both jp solber and romain de marchi to jump on bozwreck snowboards
September 16th, 2008 at 6:28 pm
how can u tell when this is their first year out for being a full setup company..exactly
September 16th, 2008 at 7:08 pm
only rides for active and nixon ?? what happened to dragon ??
September 16th, 2008 at 8:34 pm
burton dropped DCP, Roamin, and JP? whoa.
September 17th, 2008 at 1:41 am
Put all your eggs in one basket. They take the basket, you have no eggs.
September 17th, 2008 at 2:21 am
JP Solberg is a sick rider full stop.
September 17th, 2008 at 11:09 am
Just Do It !!!
Go Ride for Nike, washed up “X Burton Sellouts R-US”..
September 17th, 2008 at 1:10 pm
corp or non corp…. solong as no one sleeps on signing him.
September 17th, 2008 at 3:23 pm
There is a much better life after Burton……it’s called DC, the fun of all fun.
September 17th, 2008 at 5:53 pm
I thought snowboarding was canceled altogether?
September 17th, 2008 at 6:17 pm
theyre dropping uninc for next year..and they were uninc
September 17th, 2008 at 11:07 pm
this dude is probably the best shop rider out there.
September 18th, 2008 at 11:06 am
I heard Shaun Whites leaving burton and there picking up Danny Kass
September 18th, 2008 at 3:45 pm
Get your facts straight brew….. Nitro is based in Germany. Owned by Sepp and Tommy and is ONLY distributed by the Tecnica- group in ONLY the U.S. meaning shipped, not owned or operated by. In the U.S. they operate and work out of their office in Seattle WA but their SHIPPING in New Hampshire. Completely separate. Get your facts straight son, Nitro is the last independent snowboard brand. Rider owned and operated for 20 years.
September 19th, 2008 at 11:28 am
I think sales and customer service are out of NH, marketing only in Seattle, and I think Technica has 50% stake in the company, not fully owned by the 2 founders. I could be wrong though?
September 19th, 2008 at 11:29 am
DC spent all their money already on their team, there’s no way JP would go there….. VOLCOM for him, head to toe! Think about that…. probably Romain as well.
September 19th, 2008 at 1:44 pm
I heard he signed with Team08…
September 19th, 2008 at 9:11 pm
j.p is talking with sims…
romain got picked up by salomon and bonfire,and burton also dropped gigi….
September 23rd, 2008 at 10:40 am
pretty sure Dc is just as bad as Burton as far as bein sold-out is concerned.. bottom line Jp should be ridin’ for Lib cause they’re really the only team that doesn’t have the riding style of Jp.. he’d be sick on a Lando board
September 23rd, 2008 at 6:50 pm
JP is rad, and I agree, he probably had 50 people trying to control him there and not one person giving him the right support and direction…they blow em up and spit em out with no support so fastI hope Quicky reads this and see’s how important it is to look after riders and keep the core image going. DC is already getting a bad rep and the further they keep away from what quicky the brand is and how that works the better they will be…
September 24th, 2008 at 7:38 am
Jp is a skilled rider I just gotta give him props for the switch 50-50 switch frontside 270 to front board pretzel out. down that 90 ft. rail ..damn! thats good!
October 13th, 2008 at 2:20 pm
i dunno man maybe its bullshit.. gigi is still on the burton site…
November 25th, 2008 at 7:04 am
[b]Ñïóòíèêîâîå òåëåâèäåíèå ïî÷òè äà?îì.[/b]
×òî òàêîå öèô?îâîå òåëåâèäåíèå? ?òî ïå?åäà÷à ñèãíàëà íåïîñ?åäñòâåííî îò òåëåâèçèîííîé àíòåííû â òåëåöåíò?å ê òåëåâèçî?ó ïîñ?åäñòâîì ñïóòíèêà. Óñòàíîâêà ñïóòíèêîâîãî òåëåâèäåíèÿ ïîëüçóåòñÿ ñåãîäíÿ áîëüøîé ïîïóëÿ?íîñòü?, â ñèëó ñâîåé àêòóàëüíîñòè. Óñòàíîâêà ñïóòíèêîâûõ àíòåíí îò íàøåé êîìïàíèè äàåò Âàì âîçìîæíîñòü ï?îñìîò?à áîëüøîãî êîëè÷åñòâà êàíàëîâ, à òàêæå ÍÒ ïë?ñ è Ò?èêîëî? ÒÂ.
Ï?è çàêàçå óñòàíîâêè êîìïëåêòà Ò?èêîëî? ÒÂ - êà?òà èç ïàêåòà Ò?èêîëî? “Îïòèìóì” â ïîäà?îê!
äî 31 äåêàá?ÿ 2008 ãîäà
âñå íà ñàéòå [b]http://www.tsc-i.ru[/b]
January 8th, 2009 at 7:16 pm
dude relax, no one is saying yeah jump on dc they’re not corp.
Yes DC is owned by quik…but so is mervin, yet mervin is pushing new tech for riding, with MTX then BTX and now the park pickle (which yes K2 and santa cruz has used before).
Also in regards to other companies people seem to forget that its a dog eat dog world out there, companies sometimes have to jump on a winning team in order to survive.
Look at M3, which changed to M4 which changed to artec, i dont think blaise ever saw him self running “artec snowboards” but these guys are doing what is needed because they love riding and want to contribute to the sport.
I myself ride O-matic yet they’re made in china… im all for the brands which make their boards in house but at the same time moneys doesnt grow on trees and if you can get a good board made in china and sell it to the consumer at a good cheap price im all for that.
In regards to JP and the guys that were let go from burton, they have an amazing “portfolio” to go off and any company would be lucky to get them whether its DC, Omatic, stepchild, etc
But word is JP,DCP and RDM are starting their own thing.
Good luck to them
January 15th, 2009 at 7:20 pm
JP much suport from argentina!
March 20th, 2009 at 4:43 pm
wow. that is alot of information. I dont even know if I could do all that. And thank you so much for lettming me in on all the info.
April 25th, 2009 at 11:20 am
hook jp up, sickest snowboarder out there, burton made a bad decision..
October 7th, 2009 at 11:55 pm
yes snowboards peep it