The value of art in snowboarding is substantial, from the splatter paint/zebra striped graphics of the early years to just about every type of image, art, and design conceivable on today’s boards. Art isn’t a new thing to snowboarding-but art on outerwear is new.
686 celebrated its line of artistically endowed Southline jackets with a party at the 727 Gallery in a sketchy downtown LA. The Southline jackets feature original art on the inside of each jacket by five artists: Shepard Fairey of Andre the Giant and Obey fame, Andy Jenkins from Girl Skateboards, the Dogtown artist Wes Humpston, Scott Herskovitz (Hersk), and Patricia Ja Lee (bunnies).
The gallery display was an opportunity for 686 to celebrate the collaboration and showcase the artist’s unique styles. The installations included hand-drawn, painted, and crafted Southline jackets by each artist as well as examples of their other work.
Like a 1920’s speakeasy, the gallery had the swanky art show up front, and an open bar and Deejay setup in the back room. The celebration continued well into the night aboard a bouncing LA Party Bus that was last seen swerving towards the Hollywood nightclubs. To learn more log onto acemovement.com.