The North Face

The 2010 North Face Masters of Snowboarding Dates Announced

The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, and Mountain Sports International (MSI), North America’s leading developer and producer of action-adventure sports events and programming, today announced The North Face Masters of Snowboarding presented by Primaloft (TNF Masters) 2010 Tour Dates.

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Catching Up With Mark Carter

Carter recounts his split snowboard life and a winter spent with Rider of the Year, Travis Rice.

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The North Face Go To The Snow Contest

Are you ready for champagne powder?

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Mark Carter Enters The North Face Snowboard Team

Mark Carter Enters The North Face Snowboarding Team

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DCP Joins The North Face Athlete Team

DCP Joins The North Face Athlete Team
The North Face continues its big mountain legend, welcoming one of the world’s best riders to its team.

Photo: The North Face rider DCP (c) The North Face

SAN LEANDRO, California — January 7, 2009 — The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announced snowboarder David Carrier-Porcheron, commonly known as DCP, has joined its athlete team. The North Face has a team of more than 60 professional global athletes which includes snowboarders, skiers, rock climbers, mountaineers, and endurance runners.

“DCP embodies the passion of The North Face,” said Aaron Carpenter, Vice President of Marketing for The North Face. “Not only does he inspire others to explore, he is paving the way for future generations. He pushes the envelope with his riding style, and remains rooted to his outdoor and environmental passions.”

DCP has been snowboarding for more than 18 years. He has starred in films by Kingpin, Treetop, The Gathering Collective and Mack Dawg Productions. In addition DCP has been featured on the Weather Channel’s popular show, “Epic Conditions.” Though filming is his primary focus, DCP still enjoys competition. He took third place in the 2008 Quicksilver Natural Selection: All Mountain Invitational at Jackson Hole.

A world-renowned rider, DCP has an arsenal of freestyle skills that he currently brings with him into the backcountry, where he spends most of his snowboard season.

“Change is good and very exciting,” said DCP. “It is a perfect alignment to work with a company that focuses its products on what snowboard athletes need and demand. I will be working alongside The North Face’s RD&D teams to help develop and create advanced products and collections.”

Canadian-born DCP splits his time between Squamish, British Columbia, Vail, Colorado, and Costa Rica, with his wife and daughter. An avid surfer, with the 2008 Quebec Open title (surfing) under his belt, DCP also skateboards and mountain bikes. Inspired by deep powder, big cliffs and bluebird powder days with the backcountry to himself, he takes his love of snow and outdoors and translates his passion to the environment. Committed to preserving the places he, his friends and family enjoy, DCP works to plant trees and off-set carbon footprints.

“The North Face athlete team as a whole is beyond inspiring,” said DCP. “I’m stoked to start the next chapter alongside these legendary athletes.”

For 40 years The North Face has teamed up with the world’s finest mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. The North Face Athlete team works closely with Research, Design & Development, creating innovative designs that push new technologies and inspire cutting-edge products.

For more information on The North Face rider DCP, and The North Face athlete team, check out www.thenorthface.com

About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snowsport athletes, endurance athletes, and explorers. The company’s products are sold in specialty mountaineering, backpacking, running, and snowsport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.

Tanya Schmid

The North Face Launches iPhone Snow Report Application

The North Face Snow Report Gives iPhone Users Free Weather Updates
New iPhone Application Provides Detailed Weather Reports from Ski Resorts Across the Globe at No Cost

SAN LEANDRO, CA, December 9, 2008 – The North Face, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, and Apple have launched a new free iPhone application that will prepare skiers and snowboarders with up-to-date weather and map information about winter resorts across the globe.  The North Face Snow Report will prepare consumers with resort-based snow conditions with current and expected snowfall, detailed daily forecasts and wind direction and speed information.

The North Face Snow Report will not only feature hourly weather updates for North America’s most popular resorts such as Killington, Snowbird and Whistler, but it will also offer detailed conditions for many international resorts.

The free application will also help consumers get to their favorite resorts and find their way around them once they arrive.  The Locate function will allow users to easily access driving directions through Google Maps, while the Trail Maps function will provide a detailed lay of the land through high-resolution images.

“The North Face has a proud tradition of leading the outdoor industry in innovation and that is especially true within snowsports,” said Aaron Carpenter, vice president of marketing for The North Face.  “We are excited to introduce this first-of-its kind no-cost offering to give skiers and snowboarders everything they will need when hitting the mountains this winter.”

Consumers will be able to select, save and arrange their favorite winter resorts for easy and quick access to the latest weather information.  U.S. consumers will also be able to access additional information through links to the National Oceanic and Atmospheric Administration’s (NOAA) Climate Prediction Center, as well as resort specific Web sites.

“It makes it easy to find out where the powder is on the fly, and tells me everything I need to know before I get there,” said world-renown freeskier Ingrid Backstrom of The North Face Athlete Team.

Skiers and snowboarders alike will be able to experience the convenience of The Snow Report for delivering mobile updates wherever their expeditions may take them.

The Snow Report will also feature a The North Face Store Locator, as well as customizable background images featuring The North Face athletes.  To download The North Face Snow Report at no cost, please visit the iTunes Store http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=297613771%20.  For more information about The North Face, please visit www.thenorthface.com.

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The North Face Masters Streaming NOW

Log on to see the full-coverage live show of today’s super final action as the world’s best big mountain snowboarders charge Alyeska’s famed Headwall.

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