ARCATA, CA (February 25, 2004) – In an often-contrary world where customerservice is king and time for staff training is limited, Yakima is committedto helping specialty retailers win where it counts, at the register.Yakima1s Rack Dawg Program, now in its sixth year, doesn1t just limittraining to product knowledge and salesmanship skills but also provides thetools to take the training message back to Rack Pups at the store.

Yakima’s Rack Dawg program success is attributed to its two-prongedapproach, Events and Tools.

At Rack Dawg events across the nation associates learn through hands-onexperience, the ins and outs of selecting and installing Yakima racksystems. Conducted in a fun and supportive atmosphere where questions andcreativity are welcome, teams gain product knowledge, salesmanship skills,and the tools to train additional staff.

Yakima is changing the way retail sales staffers get trained with a bevy oftraining tools. For 2004, the Rack Dawg program is offering more tools thanever in several different formats to meet every retailer1s needs. The toolbox includes web based training at www.watermarkdealer.com , a workbook, videos and clinicfacilitation guides. These tools can be used by senior staff to more easilytrain new associates. The net result of a well-trained staff is increasedretention and better sell through.

With Rack Dawg events taking place across the country this spring, Yakimamakes it easy to get the most out of limited training dollars. For moreinformation, to sign up for a Rack Dawg event, or to learn more aboutavailable training tools contact your Yakima sales rep or Jim Miller,707-826-8379 or jim.miller@watermarksports.com .

WaterMark is a leader in technical products for outdoor recreation andmanufactures and distributes the Yakima® line of car racks and snowshoesalong with the Rhode Gear® line of vehicle racks. WaterMark also designs andmanufactures the industry’s most complete line of whitewater, touring andrecreation kayaks. It includes the brand names Dagger®, Perception® andMainstream®, as well as the Harmony® line of paddlesports accessories, AT®Paddles, and the SOSPENDERS® line of personal flotation devices. It hasoffices in Easley, South Carolina and