www.CoolSports.Org Opens In CT

www.CoolSports.Org Opensin Downtown Fairfield, CT

(Fairfield, CT) 11/29/99–Cool Sports Ltd celebrates the Grand Opening of its premier retail location in the heart of downtown Fairfield, CT.

CoolSports.Org completely integrates traditional brick and mortar sales with the latest in on-line e-commerce. Shoppers are able to surf the site from home, work or wherever to view product and communicate with sales staff via e- mail. Consumers who desire a more personal relationship can visit the shop at 28 Reef Road to enjoy the rustic atmosphere and cool ambiance.

Patrons who are unfamiliar with web browsers and on-line shopping will receive assistance by one of the friendly sales staff for a step by step tutorial at an on-line computer kiosk. CoolSports.Org also plans on covering various competitions, concerts and major events relative to the extreme sports industry through their information and community events site www.IrieRiden.com.

WWW.CoolSports.Org offers a wide selection of core snow, surf, skate and life style clothing plus top manufacturers of X-Game gear and accessories. Product selection varies in culture, gender and age, so hip parents and kids can shop under a common roof. Clothing companies range from the freshest urban streetwear lines like Alphanumeric, through century old pioneers in outer wear technology, such as Helly Hansen. The common thread that brings cohesion to the CoolSports.Org selection is their commitment to top quality clothing and gear for active lifestyles.