Seattle, WA September 26, 2003 — The WWSRA (Western Winter Sports Reps Association) is moving forward into the 2004 winter and active sports industry’s buy/sell season with a new image and identity, with added attention focused on improving member and retail awareness and participation.

After a year of streamlining operations, Regional Directors Jennifer Anderson and Rachel Addison are now turning their attention to recreating the image of the non-profit rep association. “Though the focus of our trade event schedule is mainly winter sports, WW is essentially a co-op that welcomes and serves independent reps from all areas of the active sports industry, not exclusively winter sports. One of our main goals this year is to increase awareness of the services that we offer as a non-profit association, in order to let reps and retailers in the industry know that we are here to make their jobs easier, stated Rachel Addison.

Recent efforts designed to update the WWSRA image include an advertising campaign that is already on its way to the mailboxes of reps and retailers in the industry. Jennifer Anderson said, “We wanted to shake things up and inject some of our energy and humor into the materials that people receive from us. We’re having a lot of fun conceptualizing and creating our new image and mailer series!

Other projects underway include a newly renovated website, additional benefits and features for WW members such as state-specific health care resources, order-writing incentive programs, and improved industry parties.

WWSRA Event Coordinator Cami Garrison, who has taken on the task of improving retail and new member relations and communications, has been a welcome addition to the staff at the Association’s Seattle, WA headquarters. “The retailers really appreciate the hard work and attention she has paid to improving services for them, said Rachel Addison. Jennifer Anderson added, “She really completes the killer dynamic here at the WW office!

“WWSRA’s regional events have long been a critical component of the buy/sell cycle, and now with SIA positioned as a preview show the importance of our shows to reps and retailers alike has grown exponentially, said WWSRA Board of Directors President Morgan Turner. “Improving the services and image of this association will benefit everybody involved, the staff has done a terrific job and we are excited at what they have in the works for 2004.

For additional information, visit www.wwsra.com or contact info@wwsra.com

About WWSRA

Western Winter Sports Representatives Association is a non-profit association that sponsors regional trade events designed to facilitate the relationship between winter and active sports sales reps and their retail buyers. Fifty-five years after its inception, the mission of WWSRA remains the same: to produce timely, cost-effective regional events that benefit independent sales reps and their retailers, and to encourage growth and stability in the Winter and Active Sports Industry through service to members. WWSRA covers all US territories west of and including the Rocky Mountains.