Boston, Ma. (Nov, 2001)¿Winterstick Snowboards held a three-date team-building retreat at its new corporate headquarters in Boston, Massachusetts. Items discussed included the new product/board lines, new in-house manufacturing, and introduction of the new management and team members.
Winterstick pro riders, Adam Hostetter, Kern Barta, and Greta Gaines were joined by the manufacturers, marketing specialists and strategic partners to explain to each other their role in the resurrection of a great brand.
CEO, Christopher Lorenz says of the weekend, “We have assembled a great group of dedicated individuals that together have formed the new backbone of Winterstick. I wanted us all to come together away from the snow to learn first hand what each of our individual roles are and how we plan to execute our strategy. I think we all came away from the retreat with a better understanding of the challenge ahead us and we had a great time socializing and building the vibe”
Bigelow Mountain Partners is the designer, manufacturer, and wholesale distributor of Winterstick brand snowboards and accessories. Winterstick snowboards was one of the first snowboards in the world, developed in 1972, in Salt Lake City, Utah. The brands signature design, the legendary Swallowtail, is the world’s first powder performance snowboard. Winterstick enjoys a rich heritage of unsurpassed performance in the backcountry and a continuing commitment to avalanche safety and awareness. Bigelow Mountain Partners specializes in bringing great brands back to their original glory.