Winterstick is pleased to announce that they have brought Eric Sum on board to oversee repping and distribution in Canada. He has been a key element in the Canadian snowboard industry for over 10 years and has been a pioneer of snowboarding in Canada, with 17 years of riding experience. Eric has also served as the director of product for snowboard manufacturer KUU Sport of Canada, he has also had the opportunity to work, ride and develop snowboards with the original members of Winterstick Snowboards throughout the 90′s.

Eric said of his new association, “My passion and respect for Winterstick snowboards has never changed. Winterstick is a brand with soul and I am honored to be once again apart of its history as well as it’s future.”