Calgary based Winterco, the pioneers in selling Factory Direct outer wear to consumers, announced today the launch of a new state-of-the-art ON LINE shopping facility, effective September 20, 1999. The new e-commerce site will be accessible via www.winterco.ca. and www.theDokter.com. Winterco is the first Canadian company to integrate both traditional and e-commerce retailing to offer Factory Direct outer wear to consumers across North America.

This new ordering option complements the Winterco chain of retail shops located in major malls in Ontario and across the Prairie Provinces. Shoppers will now select the most convenient way to shop: at the mall, through the Winterco catalogues or via the companyà‚¹s website. Each option assures the customer of receiving Winterco quality at Factory Direct prices.

Consumers will now be able to view the complete Fall and Winter lineup on the web. DREIMAR outerwear for the whole family; the complete TEK DÖKTER high performance layering system which provides maximum protection from the elements and the now look of Board Dökter street wear and place their orders directly via the Internet.