Online pro-form sales service BroForm shifts focus toward private network shop employee purchasing services
Tustin, CA ¿ With the snow-sliding season officially on, shop employees and industry operatives are hard on the new gear hunt. BroForm has been busting all fall to support their habit, and have the hookup’s to prove it. Members have access to increasingly wide range of online industry sales programs from almost 200 brands including snowboard brands GMC, Sims, Boeri, Allian, Clive, Flow, Concept, Technine, Heelside, Leedom, Flux, Dee Luxe, The Illuminanti, Ortovox, Black Flys, Glissade, Zeal, Drop, and Anarchy/Angel. BroForm introduced online industry sales program services last winter via the BroForm.com marketplace. Many of BroForm’s larger suppliers were so impressed with the service during its first year, that they asked BroForm to handle their larger volume shop employee sales in addition to their industry pro-form sales. The requirements were to make it secure yet easy for their retailers to access, and to drive them through their own branded website rather than to the BroForm.com marketplace environment.
The solution developed over the summer was a “private network” service program, supplier branded and accessed at each brands own website. Authorized retailers are pre-registered for member accounts and can receive their access information from either their sponsoring suppliers.
All control mechanisms remain in place, and the functions for all services, including catalog and inventory maintenance, and order processing and tracking, are consolidated through the single Internet browser-based management program.
Head Tyrolia Wintersports, which includes Head Snowboards, and is an example of a brand that will not be found on the BroForm.com marketplace. Rather shop employees and pro-form buyers are directed by Head / Tyrolia to their BroForm powered online employee purchase programs at www.head.com.
Most suppliers however are taking advantage of both avenues. Retail employees and other industry supporters they are in direct contact with are directed to their website accessed programs. To increase their industry reach and take advantage of the cross-marketing opportunities, selected BroForm member profiles are also given access to their program via the BroForm.com marketplace.
All legitimate action sports industry businesses are eligible for free buyer accounts, so register today at www.broform.com and see what’s available at industry insider pricing.
Contact: John [email protected]