Whistler Blackcomb has announced the appointment of a new Public Relations and Communications manager. Whistler-based Christina Allsop, most recently the Director of Communications for the resort’s annual TELUS World Ski & Snowboard Festival, will join the Whistler Blackcomb team on July 12th.2004
Allsop has extensive snowsport industry experience and has been promoting Whistler Resort for the past six years. The majority of this time has been spent working with W1, the event marketing company responsible for producing the TELUS World Ski & Snowboard Festival. As Director of Communications, she was responsible for overseeing the marketing and communications for the event, and previously spent two and a half years as the event’s Public Relations Manager. Prior to working with W1, Allsop has also held public relations roles with the Fairmont Chateau Whistler, Toronto agency OverCat Communications, and the Sutton Place Hotel, also in Toronto.
“We’re excited to welcome Christina to the team, says Stuart Rempel, Vice President Sales & Marketing, Whistler Blackcomb. “Her close connection to the resort and her relationships and experience gathered through working with the Festival will be a huge asset to Whistler Blackcomb.
“I’m very much looking forward to continuing my work with the snow industry media in my role at Whistler Blackcomb, says Allsop. “I have enjoyed my work in Whistler to date immensely and look forward to the new challenges ahead.
Whistler Blackcomb is owned and operated by Intrawest Corporation. Intrawest Corporation (IDR:NYSE; ITW:TSX) is the leading developer and operator of village-centered resorts across North America. The company owns nine mountain resorts, including Whistler Blackcomb, North America’s most popular mountain resort. Intrawest also owns Sandestin Golf and Beach Resort in Florida and has a premier vacation ownership business, Club Intrawest. The company has a 45 per cent interest in Alpine Helicopters Ltd., owner of Canadian Mountain Holidays, the largest heli-skiing operation in the world. Intrawest is headquartered in Vancouver, British Columbia and is located on the World Wide Web at www.intrawest.com.