CLEVELAND, (Jan. 9, 2003) – Team Wendy – manufacturers of W HelmetsT and Zorbium FoamT – today announced that they have signed Base Camp Communications to develop and direct the company’s public relations efforts as they expand into the action sports markets. The additional marketing firepower comes just in time for the SnowSports Industries of America (SIA) Snowsports trade show where Team Wendy will be introducing their new Ripper2 skate/snowboard helmet, currently being tested by Team Wendy members Rex Thomas, Jess Bennie and Danny Parks.
“W Helmets has redefined the helmet market by introducing a protection factor into the buying decision. It’s not just about vents and colors anymore,” said Mike Geraci, owner of Base Camp Communications. “With the most protective helmets on the market, they are uniquely qualified to be promoting this new element. I’m excited to MEET WITH EVERYONE AT SIA AND tell their story.”
Base Camp Communications will be responsible for increasing awareness among the action sports audiences of the unique technological advantages associated with W Helmets and Zorbium Foam. Zorbium Foam is the most significant technological advancement in helmet safety in more than 30 years. It absorbs up to two times more impact energy than the EPP or EPS foams most commonly used in other helmets and is the first true multiple impact foam that surpasses current industry standards.
“Our goal is to take our technological styling and the protection of Zorbium Foam and develop advanced products for the action sports markets,” says Tom Schrepferman, Team Wendy’s vice president of sales and marketing. “There are several ways we are going to do that. Working with Base Camp Communications on a proactive grass-roots pr campaign will play a major role in our efforts.”
Based in Jackson Hole, Wyoming, Base Camp Communications is a full-service public relations firm that specializes in developing and managing publicity campaigns for manufacturers, events and athletes in the action sports industries. Current clients include Kona Bicycles, the World Free Skiing Championship, BackcountryStore.com and Indigo Equipment.
Team Wendy, LLC, is committed to the advancement of safety awareness and helmet safety technology. W Helmets and Zorbium Foam are products of Team Wendy, LLC, in Cleveland, Ohio, U.S.A.