Volvo Sportsdesign Forum Held Before ispo

MUNICH, Germany (December 8, 2003) – The ubiquitous winter sports terrains of snow and ice, and their applications in product design and technology, will be the focus of top global sports designers and visionaries at the third Volvo SportsDesign Forum.

The event takes place Saturday, January 31 at the International Congress Munchen (ICM) center in Munich. Hundreds of Manufacturers, retailers, designers, sports industry executives and the media will attend the day of presentations, workshops and breakout discussions to address the theme: The Snow and Ice Challenge – Demands of Cold Elements as well as Demands of Extreme Athletes.

Among the speakers is Carl Blakeslee, the chief designer of Nike ACG Footwear. He will be joined by experienced speakers from the past two events, including trend visionary Sébastien De Diesbach from Paris, Berlin streetwear designer Ernesto Galarzo Bello, and Christoph Böninger, managing director of designafairs.

Once again, Volvo’s Henrik Otto will provide the keynote speech. Other confirmed participants include Paul Beckett and Jim Neumann of blokart, telemark ski product developer Gregor Common, former World Cup telemark competitor Heather Paul, extreme snowboarder Dr. Stefan Gatt (the first person to snowboard from the top of Mt. Everest), Acronym clothing owner Errolson Hugh, Schoeller CEO Hans-Jurgen Hubner, SLF ski engineer Hansueli Rhyner, renowned ice climber Stephan Siegrist, and professional snowboarder Jacob Soderqvist.

The Volvo SportsDesign Forum will concentrate on cold, snow and ice in three subject groups, while creating a link between design and industry, between function and lifestyle. The platform is an exchange for information and ideas for industrial designers, trend scouts, representatives of the sports branch and sports and fashion designers.

Registration is 300EUR ($360US). There is a 100EUR discount for early-bird registration by December 20. To register, go to www.ispo-sportsdesign.com.

For further information, contact Bob Yehling at (917) 826-7880 or Holly Padove at (805) 773-1000.