– Market Leader in Action Sports DVD and Video Takes Communications to the Next Level –
SAN LUIS OBISPO, Calif., September 9, 2003 – VAS Entertainment, the world’s leading distributor of action sports DVD and video, has retained ConHugeKom, a Los Angeles-based full service communications agency specializing in popular and emerging culture, to handle public relations and related functions for VAS Entertainment and its core lifestyle focused sub-label, Rise Above Entertainment.
“We’ve always worked to provide our producers and retailers with the highest level of service and this is just another example of our commitment,” said director of marketing, Scot Burns. “ConHugeKom has the right sensibility, experience and relationships to help VAS and Rise Above reach the right audiences with authentic messages, which leads to greater opportunities for us and our business partners.”
VAS Entertainment, long known for its exhaustive distribution catalog, has applied its “take-no-prisoners” business approach to production as well, playing key roles in titles such as “Chlorine” and “Seth #2.” In 2002, VAS entertainment announced their sub-label label, Rise Above Entertainment, focused on alternative and youth entertainment. “Rise Above is another avenue for our army of producers and retailers to maximize trends and generate revenue from ancillary and core markets,” said Eric Boyd, President of Rise Above Entertainment.
Rise Above Entertainment has scored Billboard Top 25 sales for VAS with its titles “Fighting Mad” and the “Mischief” street racing series.
VAS Entertainment, founded in 1988 as Video Action Sports, is the world’s leading distributor of action sports DVDs and videos. With thousands of titles from hundreds of top producers in virtually every action sports category, VAS has dominated the genre. VAS keys to success include strong, established relationships with the top producers in the industry and titles that are all original productions developed from the core. Recent releases include the original “Blue Crush” (surfing), “Global Addiction,” Matt Hoffman’s “Crazy Freakin’ Biker Pro/Am Series” and “Grip: Street Racing Video Vol. 1.” Best sellers include “Mischief,” “Mischief 3000” and “Fighting Mad” from the VAS sub-label, Rise Above Entertainment, specializing in alternative and youth entertainment.
ConHugeKom (CHK), a full service communications agency with an emphasis on public relations, specializes in popular and emerging culture, including, but not limited to, action sports, music, film, fashion and related events. Using an individualized blend of public relations, marketing, promotions, grassroots initiatives and a genuine understanding of popular and emerging culture, CHK designs and implements comprehensive, effective communications campaigns that credibly position its clients’ unique brands for success. For more information, visit www.conhugekom.com.