VANS, Inc. has invited Cold As Ice to join their team. In their latest phase of expansion, Cold As Ice, Inc. has successfully licensed one of the strongest men’s brands in the worldwide snowboard market. VANS, Inc, also a southern California based corporation, decided to team up with Cold As Ice, Inc. in an effort to bring some real focus to their snowboard apparel line.
“Vans is excited to enter into a relationship with Cold As Ice, Inc. This will allow both companies to maximize their potential in the snow business”, stated Todd Dalhausser, Director of Apparel at VANS, Inc.
Product development, operations and sales management will be handled out of the Cold As Ice, Inc. corporate headquarters in Costa Mesa, California. VANS, Inc. will continue with their worldwide marketing efforts, which maintain the brands’ stronghold in the snowboard industry.
“With this licensing agreement, we feel we now have an offering tailored to each segment of the marketplace,” states Darcy Lee Post, CEO and head designer for all of Cold As Ice’s brands. “The VANS line of men’s and boys snowboard apparel will be a great compliment to our better specialty store offering of women’s and little girl’s product lines. We couldn’t be more thrilled with the opportunity to work with VANS and for the potential the future has in-store.”
With this new move, Cold As Ice, Inc. has chosen to take on a new corporate name. All future operations will be conducted under the new corporate name of CAI Brands, Inc.
To assist in this endeavor, CAI Brands has staffed up! New positions include: Steve Adams, Vans & Twist Brand Manager; Hether Gibby, Customer Service; and Angela DeCandia, Brand Development. Darcy Lee Post will continue in the position of CEO and Head Designer.
For more information, please contact Darcy Lee Post: firstname.lastname@example.org or 949.642.6790