Photography: Chris Wellhausen
The Vans snowboard team gathered in New York City late last week to celebrate 20 years of involvement in snowboarding. Before the main event at the House of Vans in Brooklyn, the team and industry guests toured the city to enjoy the sights, visit Vans related shops, and even a skate session at the Manhattan Bridge skatepark.
Everyone came together that evening celebrated the 20th Anniversary of Vans Snow at the House of Vans in Brooklyn. Joined by more than 400 friends and fans, the Vans Snow team hosted an intimate evening in honor of Vans’ 20 years of iconic snowboarding heritage. The anniversary celebration transformed the House of Vans into a visual homage to Vans Snow, featuring a gallery of original artwork from Vans Snow team riders, athlete back drops and unique wood installations showcasing the Vans 2014 snowboard boot collection. The festivities were highlighted by a first time musical set by Vans team riders Jamie Lynn and Zac Marben, followed by a lively performance by garage rock band King Tuff.
A special screening of the Vans Snow retrospective film, “Twenty Years: Off the Wall, On the Snow,” swept the crowd with emotion, including the Vans Snow team, most of whom were seeing the film for the first time. “It was a true honor to celebrate Vans’ 20 years in snow with our talented team, media partners and retailers all together under one roof. The House of Vans was packed with some the world’s best snowboard athletes, individuals and enthusiasts – it was the perfect glimpse into what the future holds for Vans snow,” said Kevin Casillo, Vans Snow Marketing Manager.
Vans proudly announces the 20th Anniversary of Vans Snow this winter season, honoring more than two decades of influential boot design, individual expression and authenticity in snowboarding. Shaped by Vans’ renowned heritage as the original action sports footwear brand since 1966, Vans Snow cements it legacy in snowboarding with 20 years of iconic heritage dedicated to being “Off the Wall” and on the snow.
While paying tribute to a historic milestone in Vans’ approach to performance, innovation and design, Vans Snow anticipates an exciting season ahead, bringing forth a brand new offering of technical boots and accessories and kicking off the launch of the “Mountain Edition” collection, a functional, streetwear-inspired hybrid apparel line. The 2014 collection will include an exclusive 20th Anniversary capsule, complete with a V-66 boot, jacket and socks. Later this fall, Vans will also release, “Twenty Years: Off the Wall, On the Snow”, a definitive retrospective film on Vans Snow by respected snowboarding filmmaker Mike Hatchett of Standard Films.