Alternative sports events and cutting-edge entertainment from around the world are on the agenda when Core Culture USA, an ambitious weekly television venture devoted entirely to alternative sports and lifestyles, makes its official debut on Saturday, April 22 11:00AM-12:00PM ET/PT on USA Network.
This aggressive new series, a fast-moving mix of sports, music and leisure activities, will give viewers a close-up look at many of the world’s leading alternative sports competitions, through the eyes of the athletes who push their competitive energies to new limits. The show’s premiere will have a decidedly snowboarding focus. In addition to presenting snowboarding action from the “Swatch World Boardercross Tour” and the “Quervo Quarter Pipe Contest,” the show will profile Michelle Taggart, one of the nation’s most influential female professional snowboarders, and Marc Schultz, the American ISF Boardercross leader. The Cybertech segment will allow viewers to experience the thrills of the Cool Boarders 4 virtual reality game, which duplicates the moves and tricks of the top professional snowboarders. Other features on the April 29 premiere include a look at the personalities and music of the band “Common Sense” and a profile of extreme motocross filmmaker Troy Adamitis.
“Our goal from the start has been to create a program that is true to the culture of our young adult generation,” said Gordon Beck, Senior Vice President, Production and Sports for USA Network. “We’ve consciously portrayed the competitions through the thoughts & words of the athletes, and protected them against over-commercialization to more accurately reflect the attitudes of those athletes and the audience for which the show was created.”
Exclusively produced for USA Network by Alien Dog Productions, of Portland, Oregon, Core Culture USA will bring viewers inside the world of adrenaline sports such as snowboarding, skateboarding, motocross and surfing, among others. Weekly segments will include:
à‚• In Deep – Coverage of one or more top alternative sports competitions in a montage of action, lifestyle footage and music.
à‚• Backstage Pass – Interviews, concert footage and videos of both established and up-and-coming bands.
à‚• The Green Room – Profiles of the stars of the alternative sports world, focusing on their truly unique lifestyles.
à‚• Adrenaline Theater – Profiles of the films and filmmakers that have helped to define alternative sports and the lifestyle that accompanies it.
à‚• Cybertech – A special feature on virtual reality games and other cybertechnologies that correlate with the alternative sports culture.
à‚• Core Cause – Profiles of worthy causes in which extreme sports athletes and event promoters participate.
“Each of the segments has been created to capture a specific part of the alternative sports lifestyle,” said Doug Allen, executive producer of Core Culture USA. “We want to be able to convey who these athletes are, what music they listen to, the clothes they wear and the videos games and movies that entertain them.”
Among the major events to be highlighted on the upcoming shows are the “Swatch World Wave Tour,” “King of the Air” kiteboarding competitions, “Freestyle Motocross Blow Out,” and the “Aloha Classic” windsurfing competition. Featured groups include Primus, Lit, Phunk Junkeez, Sprung Monkey, Pennywise, Long Beach Dub All-Stars and the Foo Fighters, among others.
USA Network, owned and operated by USA Cable, a division of USA Networks, Inc. (NASDAQ:USAI), is cable television’s leading provider of original series and feature movies, sports events, off-net television shows and blockbuster theatrical films. USA Network is available in 77 percentof all U.S. homes, and is seen in more than 77 million U.S. homes. The USA Network Web site is located at www.usanetwork.com.