Tusk: Real Clothing for Snowboard Riding

The brand’s namesake, Black Tusk produces the captain of TUSK’s firstever FACTORY FREERIDE TEAM; Whistler’s very own pro snowboarder SherryNewstead.

Sherry’s career as a professional snowboarder includes an impressivelist of accomplishments. She is the 1998 Kokanee Series Boarder XChampion, a feat she first accomplished in 1995. She finished second inthe pro half-pipe at the 1996 Westbeach Classic and was the OverallChampion at the 1997 ESPN Freeride Challenge. Sherry is the only femalesnowboarder on the Whistler Freeride Team and remains an active memberof the Playas Boarder X Team. She is also one heck of a go-go dancer!

“It makes perfect sense to have someone like à‚Å’Punchy’ (you can ask herhow she got that handle) involved with TUSK as both a brand spokespersonand, most importantly as someone who can provide us with valuable designinput. Snowboarding is presently ranked as the #1 growth sport/activityin Canada and snowboard outerwear is ranked as the #1 merchandise growthcategory for Canadian retailers (Canadian Sports-Market Trends 1999 -Jim Rennie). Combine this with the fact that the women’s and girl’smarkets are surging as women demand products specifically designed forthem and their unique morphology and emotions and you have a verysuccessful combination.”

“We expect Sherry’s background as a professional snowboarder and thefact that she is out in the elements daily to be invaluable contributorsto our design process, product development and performance. Sheunderstands the need for functional features (zips, vents, liners,cuffs, hoods, etc*) from both personal experience and acoastal-mountains-extremes perspective. Sherry has also had experiencedesigning and developing snowboard-specific apparel and accessories overthe years and her sense of fashion and appreciation of “big mountainminimalism” make her a welcome addition to our product developmentteam.”

Collections for 2000 include:

Women’s & Girl’s Collections: Tusk’s first ever foray into the women’sand girl’s categories is no surprise considering the fact that thecaptain of the TUSK FACTORY FREERIDE TEAM is non other than Whistler’svery own Sherry Newstead. The newly added Women’s and Girl’s Tuskcollection features a wide variety of systems, shells, insulated jacketsand pants, each with a wide variety of comfort features that includepowder skirts, hand warmer pockets, hoods, tricot-lined collars, velcroadjustable cuffs, and single hand shockcord adjustability.

The shell fabrics include G2000 in the TUSK XL Collection and HeavyDewspo, a soft, lightweight, durable, water resistant (600 mm), waterrepellent (DWR) and breathable nylon microfibre, ideal for the femalerider both on the mountain or on her way to the local watering hole.

For the snowboarding Xtremist who demands the ultimate in all weatherriding gear an all new TUSK XL Seam Sealed, Waterproof (2000mm) andBreathable (3000gm/m2/24hrs) collection includes the Mystic shell andcomponent system and Lily pants. Jackets feature core ventilation andpants feature side ventilation. The deluxe powder skirt in your jacketcan even be connected to tabs on your pants to keep snow out of yourjockeys!

Insulated garments feature various weights of InsoTherm, a soft,slender, warm and functional blend of millions of extruded polyesterfibres that interlock to create small pockets of air. These pockets ofdead air space act as insulators between your body and cold airproviding warmth without bulk.

Always a great value, TUSK is an even better value next season when oneconsiders that the fleece used in all component systems is premium ETF(Extreme Thermal Factor) Fleece. This 460 gm non-piling polyesterfleece is soft and lightweight, quick drying and drapable, and remainswarm even when wet. And all ETF fleece jackets’ sleeves are nylon linedfor improved ease of movement!

Colors include Vanilla, Steel, Celery, Solar Red, Dusk, and Cappuccino.

Men’s & Boy’s Collections: Big mountain, minimalistt styling, an all-newcolor story and rugged fabrics combine to make Y2K TUSK the bestcollection ever. G50 Grit cloth, a rugged, waterproof (600 mm), waterrepellent (DWR) 200 denier texturized nylon oxford cloth is the idealshell fabric for snowboard riding. To ensure every rider’s comfort, alljackets feature a no-soak-seats, powder skirts, hand warmer pockets, andadjustable cuffs. Other features include hoods, articulated knees andelbows, and strategic ventilation.

For the snowboarding Xtremist who demands the ultimate in all weatherriding gear an all new TUSK XL Seam Sealed, Waterproof (2000mm) andBreathable (3000gm/m2/24hrs) collection includes the Milestone shell andcomponent system and Rad pants. Jackets feature core ventilation andpants feature side ventilation. The deluxe powder skirt in your jacketcan even be connected to tabs on your pants to keep snow out of yourjockeys!

Insulated garments feature various weights of InsoTherm, a soft,slender, warm and functional blend of millions of extruded polyesterfibres that interlock to create small pockets of air. These pockets ofdead air space act as insulators between your body and cold airproviding warmth without bulk.

Always a great value, TUSK is an even better value next season when oneconsiders that the fleece used in all component systems is premium ETF(Extreme Thermal Factor) Fleece. This 460 gm non-piling polyesterfleece is soft and lightweight, quick drying and drapable, and remainswarm even when wet. And all ETF fleece jackets’ sleeves are nylon linedfor improved ease of movement!

Colors include Brick, Copper, Steel, Blue Abyss, Vanilla and PlasticGreen.

Tusk Pre-School: Now even the youngest member of the team can wear theuniform and participate in the riding revolution. TUSK’s Pre-schoolCollection takes hip big brother styling down to sizes 2 – 7.

G50 Grit cloth, a rugged, waterproof (600 mm), water repellent (DWR) 200denier textured nylon oxford cloth is the ideal shell fabric forsnowboard riding or just grinding it out in your local snow bank!Styling details include cargo pockets, hoods and cuffs that can easilybe lengthened to accommodate kids who go to sleep in pajamas and wake upin shorts!

All styles feature InsoTherm, a soft, slender, warm and functional blendof millions of extruded polyester fibres that interlock to create smallpockets of air. These pockets of dead air space act as insulatorsbetween your aspiring pro’s little core and cold air providing warmthwithout bulk. Upper bodies of parkas feature ETF (Extreme ThermalFactor) fleece for added warmth and coziness.

Colors include Brick, Plastic Green, Steel, Vanilla and Blue Abyss.

For more propaganda contact :

Jean Dube à‚ˆ Global EvangelistSnow Sports DivisionGemini Fashions of Canada Ltd.61 Juno StreetWinnipeg, Manitoba, CanadaR3A 1T1204-786-2421 x 203204-889-1379 faxdubej@gemfash.ca