Jackson Hole, Wyoming (November, 2003)-Life-Link, the leading manufacturer of backcountry travel gear, is proud to announce that world-renowned professional snowboarder, Travis Rice has signed with the company to promote its Avalanche Safety Gear and to help form Life-Link’s New Avalanche Safety Team. Twenty-One year old Travis Rice is a native of Jackson Hole.

Travis has numerous major accomplishments in snowboarding including X Trail Tokyo Dome gold medalist, three-peat MVP of Snowboarder Magazine’s Superpark Event, X-Games gold in the slopestyle event, 2002, US Open of Snowboarding 2002 quarter pipe and jib jam gold medals. Travis has had many other contest wins and has been seen in many snowboarding videos and magazines over the past three years.

Life-Link is dedicated to increasing Avalanche Safety Awareness throughout the backcountry community. “Avalanche Awareness has definitely increased in the snowboarding community over the past year or so, in reaction to the recent casualties of professional snowboarding heroes. Life-Link’s New Avalanche Safety Team hopes to proactively help raise Avalanche Safety Awareness, by our pro team spreading the word of its importance as well as promoting the gear itself, ” said Claire Desgouttes of Life-Link’s marketing department.

Traditionally, Life-Link’s pro staff has included the best of the best professional mountaineers, backcountry skiers and snowboarders. “In addition to our already elite professional team, we want to include the younger big mountain and freestyle pro skiers and snowboarders on our pro staff. As more and more skiers and snowboarders seek the mental and physical rewards that riding in the backcountry provides we want to insure that everyone knows both what to carry and how to travel when riding in avalanche terrain. I think that Travis, along with the rest of our new Avalanche Safety Team, will help us reach that younger segment of the market that is just discovering the rewards of backcountry travel,” said John Scott Executive VP of Life-Link International.

“I think its cool that I can be a part of something so important as Avalanche Safety Awareness, the kids out there see us (professional snowboarders) in the movies and magazines, dropping cliffs, free riding pow, and slashing the white wave in the back country and they need to have the safety knowledge and gear that we have when they are back there themselves,” said Travis.

Life-Link Backcountry, based in Jackson Hole, Wyoming, has been committed to innovation in backcountry skiing and snowboarding gear and avalanche safety for 25 years. You can find our gear at www.life-link.com.