Oceanside, CA- February 16, 2001- TransWorld Media today announcedchanges to TransWorld SNOWboarding’s Fall 2001/Winter 2002 magazine lineup. “Everybody at TransWorld felt we should do our part to shake things up a little this year. Let’s not just do the status quo, let’s help breathesome new energy back into an industry that we still believes prides itself on change and innovation,” said Tim Wrisley, TransWorld’s group publisher.
“We were at a similar point in the mid-90’s with skateboarding,” said FranRichards, publisher/VP sales & marketing. “Blank decks were killing off pro-model sales, so we decided to do what we could to help grow theindustry again. One of the biggest things we did was introduce an issue that wasALL product; TransWorld SKATEboarding Buyer’s Guide. That issue pushed pro models to consumers at the same time we started pushing only the top pros editorially in the magazine; for a while there we were spotlighting toomany unknowns. The end result is that that issue is one of the best sellers ofthe year and the skate industry has boomed.”
TransWorld is carrying that theory over to snowboarding now. “This seasonwe will introduce three specials to TransWorld SNOWboarding’s lineup,” Wrisley continued. The first will be a true “Buyer’s Guide & Board Test,” the second will be a “Park & Pipe Guide of Snowboard Resorts,” and thethird will be what our readers and the industry have been calling for for years;a true, traditional “Photo Annual.”
All the “special issues” will be manufactured and designed to feeldifferent than TransWorld’s regular issues. They will also be newsstand driven,with two of the three offering lower out-of-pocket cost to advertisers.
“I’m excited about the package we have to offer advertisers this year,”said Charlie Anderson, director of sales & marketing. “I’m stoked for the advertisers, but even more stoked for the readers; these issues are gonnabe goooood.”
TransWorld SNOWboarding is published by TransWorld Media, a division ofTime Inc./AOL Time Warner. TransWorld Media is the leading action-sports publishing group, with titles TransWorld SKATEboarding, TransWorld SURF, TransWorld STANCE, TransWorld Motocross, TransWorld BMX, Ride BMX, TransWorld SNOWboarding Business, TransWorld SKATEboarding Business, TransWorld SURF Business, BMX Business News, TransworldSnowboarding.com, Skateboarding.com, TransWorldSURF.com, BMXonline.com, TransWorldMX.com,and TransWorld Skateboarding Videos.