Oceanside, CA, July 27, 2001 ¿ TransWorld Media’s TransWorld SNOWboarding Business and Mountain Sports Media’s Skiing Trade News (STN) and are teaming up with SnowSports Industries America (SIA) to produce a comprehensive buyer’s guide and official show directory, announced Tim Wrisley, Group Publisher of TransWorld Media, and David Ingemie, President of SIA, today. The official show directory and buyer’s guide (dubbed The Yearbook) will be produced for 2002 SIA Show in Las Vegas, January 29-February 2.
“We’re looking forward to offering a new-style show issue of TransWorld Snowboarding Business. With all the changes to the SIA show, we felt we needed to offer something that reflected some of those changes to further help the sell-in to retailers,” said Wrisley. “Partnering with SIA on this project furthers some of the goals we have as a company to grow the sport of snowboarding. We’re stoked about this project and think shops will be too.”
This issue of TransWorld SNOWboarding Business features the annual Product Preview section, the most comprehensive overview of the next season’s products gathered, which is a critical ordering resource for retailers worldwide. The Directory will also feature an expanded buyer’s guide and show preview and the official SIA Show directory in an easy-to-carry magazine format. A total of 15,000 yearbooks will be distributed.
“Combining TransWorld SNOWboarding Business and STN’s buyer’s guides with the SIA Show Directory makes so much sense, especially since our show will launch the buy/sell cycle,” said Ingemie. “This mega-publication offers the best of two worlds¿particularly for retailers. It merges an outstanding resource of suppliers with a comprehensive preview of new products. What could be better?”
TransWorld Media, a division of Time4 Mediaà‚„¢ based in Oceanside, CA, is a leading publisher of young men’s special interest publications reaching more than 4.5 million Generation Y males. Properties include TransWorld Snowboarding, TransWorld Snowboarding Business, Freeze, TransWorld SKATEboarding, Skateboarding Business, TransWorld SURF, TransWorld SURF Business, TransWorld STANCE, TransWorld Motocross, Ride BMX, TransWorld BMX and BMX Business. Time4 Media is a subsidiary of Time Inc., which is a wholly owned subsidiary of AOL Time Warner Inc. (NYSE: AOL).