SANTA ANA, Calif.–April 4, 2000–Times Mirror Magazines, through its TransWorld Media/Ride Publishing division, will launch TransWorld Motocross, it was announced today by Times Mirror Magazines President and Chief Operating Officer Jason E. Klein and Andy Clurman, President of TransWorld Media. The bi-monthly magazine will be available on newsstands nationwide beginning September 5, 2000 with a cover price of $3.95.
“Times Mirror Magazines is already the leader in reaching teen males through our Teen Active Network of eight special interest magazines, each the leading publication of its sport, reaching nearly three million male teens,” said Klein. “TransWorld Motocross is a logical extension of our Ride Publishing division, already a market leader with Ride BMX and SNAP BMX.”
The premiere issue will be at least 132 total pages, including a free poster in every issue — a feature no other motocross magazine offers, with a total distribution of 125,000 copies. Targeting male readers age 14-35, as with all TransWorld Media titles, TransWorld Motocross will not accept alcohol or tobacco advertising. TransWorld Motocross will be published bi-monthly with three issues in 2000, six issues in 2001 and plans to go monthly in 2002.
TransWorld Motocross will feature a well-rounded editorial format, progressive art direction, a strong emphasis on spectacular photography, 4-color editorial and high-quality production that will engage even the most-seasoned motocross magazine reader. TransWorld Motocross will feature extensive product reviews, how-tos, motorcycle tests, in-depth interviews with stars, race coverage, freestyle riding, and a huge photo gallery.
“The TransWorld name recognition coupled with the editorial leadership of Donn Maeda and strong photography and art direction will help TransWorld Motocross reach a previously untapped group of readers,” said Brad McDonald, Publisher, Ride Publishing. “I expect TransWorld Motocross to quickly become the category leader.”
The editorial team will be led by Maeda, a 10-year veteran of the motorcycle publishing business and founding editor of competitor MXracer. Assistant Editor is Garth Milan, Simon Cudby is Senior Photographer and art direction will be handled by Revolution, an advertising and design agency based in Corona, CA.
TransWorld Media, a division of Times Mirror Magazines, is the leading publisher of young men’s special interest publications reaching more than three million Generation Y males through its eight titles. In just two years TransWorld Media will have launched three magazines including TransWorld Motocross, TransWorld SURF and TransWorld STANCE, the first generation Y male service magazine. TransWorld Media is a content provider to EXPN, the ESPN extreme sports website, and provides home video and content for segments on ESPN’s “X Today” television program. TransWorld titles include: Snowboard Life (established in 1995), TransWorld SKATEboarding (established in 1983); TransWorld SNOWboarding (established in 1987); TransWorld STANCE (established in 2000); TransWorld SURF (established in 1999); Freeze(established in 1996); Ride BMX (established in 1992) and SNAP BMX (established in 1994).