Look around, they’re everywhere-Mark MacGuire sells Big Macs for McDonald’s, Shaquille O’Neal coaches basketball camps, and Pete Sampras appears on The Late Show With David Letterman. The world has been and always will be intrigued with exceptional athletes-it’s their personalities, views, and physical agility that transfixes us. But more than anything, they possess the ability to make the seemingly impossible, possible. It’s there where they cross over from athlete to hero.
As long as there’re people doing things better and with more style than we can, there will always be heroes. And we will constantly look to them for inspiration and innovation. We live vicariously through them, watch for them everywhere-in magazines, movies, and on television.
But then again, they might not be famous at all.
Likewise, our very own snowboard heroes can be found everywhere-famous or not. All eyes at the mountain can be on the unknown hero, who can be seen later that night washing dishes in the obscurity of a greasy-spoon diner. They can be seen traveling without a board sponsor and paying their way through this past season, like Kurt Wastell. Or maybe they’re a rising star from out of the woods, like Queen of the Hill Karleen Jeffery, who after first discovering riding found herself atop a podium six weeks later for GS and halfpipe at Canada’s Nationals.
This year, an eclectic group of six riders takes center stage-each amazing in his or her own right. They are chosen. They do the things we dream of doing, and very well. They do them first-with style and without hesitation. Their words shape our motivation.
And that’s perhaps the best thing about the great ones-they make everyone around them better. Welcome to The Interview Issue.