(GOLDEN, CO) TARE7 (T7), the leader in marketing, sales, and manufacturing of action sports and youth lifestyle products and owner of the airwalk, genetic and ripzone brands, recently announced the addition of Geoff Hannen as Footwear and Apparel Marketing Manager. In his new role Hannen will be integral in the creation of all T7 brand marketing plans. Hannen will work closely with Vice President of Marketing, Linda Nielander on positioning and developing programs that meet the objectives defined by each of the T7 brand category managers.
“Geoff’s primary focus will be the execution and building of T7 brand marketing programs,” said Linda Nielander, Vice President of Marketing for TARE7. “We are thrilled to have him on board as a visionary for implementing effective integrated programs for each of the T7 brands.”
Hannen brings more than ten years of marketing and promotional experience to T7. Most recently, he served as Senior Marketing and Brand Manager for the bicycle division at Boulder-based Schwinn Cycling & Fitness Inc. At Schwinn, he helped define creative direction, strategy and placement of advertising, handled all facets of trade show execution, managed highly successful promotions and climbed the ranks from Inside Sales to Senior Management during his seven-year stay.
As an avid snowboarder and BMX enthusiast, Hannen’s passion for the action sports industry coupled with his professional marketing experience makes him an exceptional fit at TARE 7.
TARE7, the company previously known as Airwalk International LLC, has a vision to lead, inspire and define the action sports industry through its airwalk, genetic and ripzone brands. Founded in 1986 as the leader in marketing, sales and manufacturing of action sports and youth lifestyle products, the company’s airwalk brand remains recognized as the industry original. The new performance-driven, skate-specific genetic brand was launched with an unprecedented response in September 2000. ripzone is well-known in the Canadian and Japanese snowboard and action sports markets as an outstanding apparel brand capturing the essence of important lifestyle directions.
TARE7 sponsors a high profile team of some of the world’s top professional riders in snow, skate and BMX categories. airwalk is the title sponsor of the Gravity Games, Airwalk Amateur Challenge, a five city tour taking place in skateparks across the U.S. throughout July and August, 2001. airwalk and genetic are registered marks of TARE7. ripzone is the registered mark of RMP International. All endorsements of airwalk and genetic products by pro team athletes are compensated by TARE7.