Subaru of America and Swix Sport USA Announce Preview Events Showcasing Subaru/Swix Technical Force (SSTF)
CHERRY HILL, N.J., Swix Sport USA (SWIX) and Subaru of America Inc. (Subaru) today announced they will partner this season for a series of “March Madness” promotional events and preview of the new Subaru/Swix Technical Force (SSTF) program that will begin in November 2002. The SSTF will unveil the new program at events nationwide including alpine, snowboard and cross-country venues, educating skiers and snowboarders on program offerings for next season. As part of the promotion, Subaru has been named the “Official Vehicle” of the Subaru/Swix Technical Force Team and Swix Sport U.S.A, Inc.
Special preview events for 2002 include:
US Open Snowboarding Championships March 14-17
Stratton Mountain, Vermont
USSA Alpine Masters National Championships March 31-April 6
Winter Park, CO
The SSTF will be outfitted with the latest Subaru Outback Wagons and will drive these vehicles to the events. Subaru/Swix tents will be set up at selected events and staffed by Swix trained technical support personnel. The technicians will prepare Swix waxing recommendations for the competitors and provide advice and support for preparation of skis and snowboards. The SSTF will offer consumers promotional material at the events with general product information and educational materials regarding Subaru cars and Swix products.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly-owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Subaru pioneered the concept of the passenger car/sport-utility vehicle with the introduction of the Subaru Outback, the “World’s First Sport Utility Wagon.”
Headquartered near Philadelphia, the company markets and distributes Subaru vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Over the past nine years, the company has achieved year-over-year retail sales increases thanks to its popular line of car-based sport utility vehicles, and is among the fastest growing brands in the automobile industry.
For more information visit the company’s website at http://www.subaru.com.
About Swix Sport USA, Inc.
Swix Sport USA, Inc. is a wholly owned subsidiary of Swix Sport AS, of Lillehammer Norway, and is headquartered in Wilmington, Massachusetts. Swix is the leading worldwide supplier of ski and snowboard waxes. In addition to waxing and tuning products, the company also offers a full line of Alpine and Nordic ski poles. Swix also produces technical clothing, hats and gloves.