Style: Nothing Else Matters

It Belongs To Us

This piece began with disclaimers: Style escapes explanation; nothing definitive can really be said. After all, style is about feeling. And all the way from Tom Sims slashing in a white wetsuit to Danny Davis’ “f—k it” attitude, self-expression and individualism have made snowboarding what it is.

Immortal technique. Nicolas Müller and his blue mitts perfectly poised in the midst of an improvised pop and drop. PHOTO: Silvano Zeiter

Pat Moore sums it up squarely: “If you look at the risks the pros of the past took to make style important, I would say style is very important—particularly right now because we need to uphold the respect to them and what they did to make snowboarding what it is today. When we look back at the past, we glorify the riders’ rebellious acts because we now agree with them, but at the time their acts were radical and not everyone agreed. When Brushie did that method in the middle of the GS course, he was taking a stand for snowboarding by saying racing’s wack, freestyle is where it’s at, but in reality that was a risk because surely his sponsors wanted him to do well in the race. And when dudes like Mike Ranquet started dressing in dark colors and grabbing like they were skateboarding, that was also a risk, ’cause at the time DayGlo and cross rockets were the hot shit. What I’m trying to say in a nutshell is that the badasses of our culture have had to reel snowboarding back in from the mainstream to keep it from becoming lame, and a huge part of what dictated that is the emphasis they put on style. It’s important for us today to keep snowboarding stylish and interesting so we don’t lose that heritage and what makes us snowboarders.”